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Archive for June, 2022

Dates : June 2022

Children’s Privacy: Pixalate steps up to fill gap and protect kids who use Google Play Store & Apple apps

June 14, 2022
While Google and Apple may be more transparent sharing how apps handle data, they don’t tell the public whether those apps target children under age 13 – or whether the app is COPPA compliant. But, now Pixalate by way of an AI-enabled compliance toolkit is automating the process of assessing whether all apps in the Apple App and Google Play stores are compliant. This, coupled with the company’s newly-formed Trust and Safety Advisory Board of qualified educators, provides a public source to help privacy advocates, regulators, parents and ad-tech companies... Read More >
CDPI Privacy Newsletter

No Code/Low Code Least Popular Emerging Marketing Technology: GetApp Study

June 10, 2022
Let’s burst some balloons today, Dear Reader.  You know how everybody thinks no code and low code systems are taking over the world?  Software selection service GetApp finds no/low code is the least widely adapted (33%) of a half dozen emerging technologies – far behind voice interfaces (59%), Internet of Things (53%), and chatbots (49%).  Still worse, no/low code early adopters were twice as likely to report negative ROI as total marketers.  True believers may counter that no/low code systems are so common that many people don’t realize they’re using... Read More >
CDPI Newsletter

Salesforce Integrates New CDP Partners via AppExchange

June 9, 2022
Salesforce has new AppExchange partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration. Other news from the company’s Connections event includes several new product names and new integrations among its marketing, commerce, customer service, and Slack products. If that’s not trendy enough for you, they’ve dipped their toe into Web3.0 with a closed pilot of NFT Cloud , which lets users create and manage non-fungible tokens.
CDPI Newsletter