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Archive for October, 2022

Dates : October 2022

Just 8% of Companies Are Using Machine Learning for Predictive Models: Ascend2 Report

October 11, 2022
You might think that AI is common in marketing, but just 8% of the respondents to this Ascend2 report for Pecan AI are using machine learning for predictive analytics.  Most of the answers came from small businesses (72% from companies with fewer than 50 employees), so adoption could be higher at larger companies.  Just 9% felt highly confident that their company was prepared for the loss of third-party cookies.
CDPI Newsletter

Despite jump in insurance costs, 10% more Americans say “no” to trading data for discounts

October 11, 2022
In fact, Policygenius’ annual Home & Auto Insurance Technology survey found a 10% rise in 2021 over last year of consumers who reported they would decline a discount. Sixty-eight percent said they wouldn’t install an app that records driving behavior, although 67% of that group would change their mind if the rate was dropped by more than half. And 65% felt no discount was worth installing a smart home device that shared data with insurance companies.
CDPI Privacy Newsletter

Children’s Privacy: Student athletes – watch when you menstruate in Florida!

October 11, 2022
Florida leads in the “privacy-denying-just-because-we-can” arena and is unique in requiring students to provide detailed medical history to qualify for sports participation. Now, multiple school districts are upping the game by asking female student athletes to digitally report menstrual data on Aktivate, a sports management platform. This has alarmed privacy advocates because the company’s privacy policy states data can be shared with third parties, and that upon request it will grant data access to law enforcement and other government agencies. Given that the state already bans trans students from participating... Read More >
CDPI Privacy Newsletter

Martech Financing Continues to Fall: LUMA Report

October 10, 2022
LUMA reports that martech mergers and acquisitions continue their downward trend, with the number of $100+ million deals falling from nine in the Q3 2021 to three in Q3 2022.  LUMA’s index of public martech stocks is down 56%, far worse than the S&P 500 (down 17%) or Nasdaq 100 (down 27%).  Private financing is also down from the end of last year but, ever hopeful, LUMA reports there continues to be “significant” investor interest in the category.
CDPI Newsletter