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Archive for October, 2022

Dates : October 2022

Consumers Prefer Relevant Ads: AppsFlyer Study

October 31, 2022
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious.  The boss missed work today due to an accident with a Sexy Folding Smartphone costume.  So I get to tell you that this AppsFlyer survey found 86% of consumers are willing to see ads on Connected TV, and they’ll watch three times as many if they’re relevant.  AppsFlyer also reports that advertisers use CTV to reach new audiences, increase engagement, and drive higher lifetime value.  That’s what I call obvious!
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People Would Rather Talk to Friends Than Businesses: Vonage Report

October 31, 2022
Vonage also asked consumers probing questions, and found that they’re more satisfied with communications with family and friends (60%) than with businesses (45%).  They also found that consumers communicate with friends and family the most via messaging apps, but are more likely to use phone calls and email to talk to a business.  That might be obvious to you, but Vonage spoke with nearly 5,000 consumers from eleven countries to be sure.
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Businesses Expect to Use More AI: CoreSite Survey

October 31, 2022
CoreSite offers the sublimely obvious news that most businesses (82%) expect to use more AI in the next five years.  Almost as obvious: high speed data access is important for AI.  One surprise is the most respondents (40%) cited customer experience as the highest potential AI benefit, just nosing out improved network/IT performance (39%), which leads in most surveys of this type.  Results for current deployments are more typical: CX (30%) and marketing (32%) rank lower than IT and cloud operations (42%), network operations (39%) and customer care (42%).
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Google Defers End of Universal Analytics360

October 28, 2022
It’s been said that God created the world in six days because there was no installed base.  Google faces a similar problem, citing fears of ad industry disruption for its repeated delays in the deprecation of third-party cookies.  The issue appeared in another guise this week when Google announced it would extend to July 2024 the life of UA360, the enterprise version of its Universal Analytics product, which is otherwise still scheduled to go away in October 2023.  See this AdExchanger article for background.
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US Government to Publish Security Ratings for IoT Devices

October 27, 2022
No one needs reminding that cybersecurity is a problem , although consumers are still distressingly lax in protecting themselves. The U.S. government is trying to help by publishing security ratings for IoT devices,  which offer especially juicy targets. Private companies are also making progress with replacing passwords for corporate systems and Paypal just enabled passwordless access using Apple facial and touch recognition.
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PhonePe investing $200M in building data centres in India

October 27, 2022
Amid a surge in payments volume in the country, payments giant PhonePe said that it is on its way to invest up to $200 million in building data centres across the country. The company said the startup’s investments were primarily driven by the regulatory insistence on data localisation, among other factors. It was beneficial for the company to invest in captive data centres given the data localisation mandate from the regulators.
CDPI Emerging Markets

Google fined CCI penalty of Rs 937.44 crore ($114M); its second penalty in India in a couple months

October 27, 2022
Google has been fined a second penalty of Rs 937.44 crore in India in the span of weeks after the company was accused of abusing its dominant position in the market. Google responded to the penalty by stating that “Indian developers have benefited from the technology, security, consumer protections, and unrivaled choice and flexibility that Android and Google Play provide.
CDPI Emerging Markets