March, 2023 - CDP Institute

Dates : March 2023

Another day, another CDP offering data warehouse integration. Today’s subject in mParticle, which has introduced Warehouse Sync to share data with cloud data warehouses like Snowflake. Like other CDP vendors with similar offerings, mParticle sets itself up to provide the data warehouse with unified profiles they lack and to feed profiles to downstream applications using its existing connectors.

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When EU regulators ruled in December that Meta lacked legal basis for behavioral ad targeting, it was just a matter of time before they had to change their approach. That time has come: starting next week, Meta will give EU users the option to opt out of targeting based on behaviors. Consumers elsewhere will still be denied the choice.

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Regulators aren’t the only masters that Meta must serve. Advertisers pay the rent, and they’re increasingly worried about brand safety and suitability. To appease that dragon, Meta has just released tools to give them more control over what kind of content their ads appear near. AI-driven, of course.

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Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.

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Many SaaS companies are currently shifting from feature-based to usage-based pricing. But why choose? Just-launched billing platform Orb lets them offer either or both. In addition to flexibility, the system saves SaaS companies the cost of developing their own pricing systems. The company just closed a $14 million Series A, bringing total funding to $19.1 million.

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You knew this was coming: an AI-based service that tailors spoken advertising to the current context of the listener. Instreamatic uses location, time of day, current activity, and other variables as inputs to an auto-generated ad script that’s read in an auto-generated voice in a podcast, game or other medium. The creep factor is strong in this one.

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Dataweavers, which runs SaaS software on Microsoft Azure Platform is accelerating its global launch outside of Australia. The company makes it easier to deploy software like Sitecore helping CMOs and CIOs simplify technical problems and accelerate outcomes using Digital Experience Platforms (DXPs).

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OKX, the second-largest crypto exchange by trading volume and a Web3 technology company, will open an office in Australia. The expansion is seen as key to the company’s global growth plans.

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An initiative to put innovation into the mainstream of the digital economy among the people will be launched soon, said Malaysia’s Economy Minister Mohd Rafizi Ramli. Without disclosing details, he said the initiative had been carried out with the cooperation between his ministry and the Ministry of Science, Technology and Innovation since two months ago.

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Ohmyhome Limited, a data-driven property technology company based in Singapore, has started trading on the NASDAQ Stock Exchange. Ohmyhome has become the first Singaporean firm to list on the NASDAQ this year.

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BuenTrip Ventures, a Quito based firm, which started in 2016 as a community for entrepreneurs and since 2021 is a VC, announced the opening of a new fund, which expects to raise US$15 million and invest in more than 30 software startups in LatAm, to enable rapid digital transformation in the region. BuenTrip will invest in non-traditional markets such as Bolivia, Ecuador, Chile, Colombia, Peru, and Paraguay.

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Mexican startup Cometa has a core business in managing the administrative and financial affairs of private schools. Cometa automates collection processes and facilitates payments for families, reducing delinquency by 52% and improving the uncollectible rate. Their focus is to leverage the business components, which are the oxygen behind the operation and where there are fewer quality tools.The main focus is to consolidate first in Mexico.

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