News

Archive for April, 2023

Dates : April 2023

Adobe expands operations in India with new office tower in Bengaluru

April 27, 2023
Adobe announced the opening of a state-of-the-art office tower in Bengaluru. The all-new facility will host over 2,000 employees and is next to Adobe’s existing Prestige Platina Tech Park campus in Bengaluru. With over 7,800 employees spread across five campuses in the country, India is Adobe’s largest employee base outside the United States, and a major hub for software innovation, and business development.
CDPI Emerging Markets

NEXTGEN to work with NightDragon to expand go-to-market capabilities of companies in the ANZ region

April 27, 2023
NEXTGEN, which views Australia, New Zealand and surrounding areas as a key  growth area, will work with NightDragon to support portfolio companies in the region. NightDragon is a cybersecurity, safety and privacy investment firm. This comes as Australia’s cybersecurity market is expected to have substantial growth. Its estimated value was reported at $4.6 billion in 2021 and is expected to grow to $5.8 billion by 2024.
CDPI Emerging Markets

Half of Marketers Have Significant Underused Martech: Integrate Report

April 26, 2023
How big a problem is zombie martech? Half (51%) of the respondents to this Demand Metric survey for Integrate said they have a great or very great amount of redundant or unused tech. But they don’t seem too worried about it: 64% said their current martech stack supports them well or very well, 44% plan to increase their marketing ops and martech spending, and more plan to add new systems (32%) than to make their stack smaller (26%). Interesting.
CDPI Newsletter

Assertive Yield and Outbrain Partner to Optimize Native Ad Results

April 25, 2023
Outbrain is a native advertising platform, which means it posts those click-baity stories crowding the margins of many web sites. They’ve just partnered with Assertive Yield, which analyzes the revenue those stories generate. The deal will let Outbrain’s clients optimize their content selections based on real-time performance. It’s one more example of combining data from two sources to tie ads to results.
CDPI Newsletter