CDP Institute

Are CDPs replacing DMPs?  Perhaps, but slowly: 36% of respondents to this Piano survey reported they use their CDP as a DMP, a figure that’s still far behind standalone DMPs (53%), audience management systems (50%) and DMP integrated with a supply side or demand side platform (43%).  Lots of juicy details here on data collection goals, growth in spending on data unification and on the revenue it creates, and data quality as the biggest collection challenge.

This study on data management is by Forrester for Zeta Global.  It also highlights data quality challenges: only half the respondents are confident in their data quality, security, reliability, and activation.  The thrust of the report is that companies have lots of systems impacting customer experience (84% have more than eleven), so poor integration among “best of breed” systems causes all kinds of problems.

Customer success platform Gainsight was among the firms we originally tagged as CDPs a decade ago. They don’t call themselves that anymore, although they probably still qualify.  Still, it’s rare to see even a borderline CDP make an acquisition, so let’s note that they just purchased learning management vendor Northpass.

Google and Meta may be willing to block news in Canada rather than pay the sites that create it, but blocking news in California would be a much bigger deal.  So you can bet their lobbyists were hard at work to slow down progress of the California Journalism Competition and Preservation Act, which passed the state assembly in June.  Their efforts have succeeded: state senate action on the bill has been delayed until next year.

IAB Tech Lab has released a “stable” specification for its privacy audience activation standard and guidance for its data clean room standard.  Both are aimed at making it easier to share data between different data clean rooms, a key industry goal in making customer data available in a privacy-protected way.

Maybe marketers have finally started to grasp how little interest consumers have in personalized product recommendations.  This RIS News study of grocery tech trends found that while consumers ranked personalized recommendations dead last (seventh out of seven), retailers ranked it fifth out of seven.  Discounts headed the list for both groups.  But there’s still a misalignment: 13% of consumers wanted personalized recommendations, while 48% of retailers thought they did.