January, 2024 - CDP Institute - Page 8

Dates : January 2024

Back in September 2023, Amazon Prime Video revealed plans to start showing ads during movies and TV series streaming on its platform. It has now announced when this will begin: January 29. Users will be able to upgrade to an ad-free service for about an extra three dollars.

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Investment giant Fidelity has again taken the axe to the value of its shares in X Holdings which it helped Elon Musk buy when it was known as Twitter. Fidelity believes that the shares are worth 71.5% less than at the time of the purchase. The disclosure runs through end of November, a month in which Snap shares climbed 38.2% and Meta shares a more modest 4.9%.

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Snap Inc. has announced that it has tapped real time audience insights platform Samba TV to provide data on conversion outcomes to Snapchat advertisers. Samba TV’s measurement capabilities currently extend to all of the major walled gardens, more than 200 national networks, local networks in 100 designated market areas and some 400 digital publishers. Advertisers will also be able to use the data to optimize ad spend.

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Omnicom has completed the acquisition of cloud-based digital commerce platform Flywheel, which offers retail media management, digital shelf analysis, and competitive intelligence. Global marketing and comms company Omnicom views the acquisition as responsive to increasing customer demands for digital commerce and retail media solutions. The cost of the acquisition (over $800 million) may signal that holding companies are ready to invest in the retail media space.

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62% of marketers have positive expectations about the ability of generative AI to boost human creativity, while 55% think it will drive teams to look beyond conventional strategies, according to a December report from Capgemini. The main use cases are expected to be data analysis (90%), search engine optimization (89%), customer services (89%), content creation (88%) and image and video generation (86%). This may be a new year, but this story isn’t going to get old any time soon.

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There is direct correlation between an increase in personalised training and positive sales rates and performance — that’s a statement 77% of respondents agreed with in a new survey fielded by LXA in association with Seismic. The international survey of over 200 respondents from B2B organizations also identified budget constraints and data quality and integration as the biggest barriers to achieving sales enablement maturity. The ongoing data challenge is something sales clearly shares in common with marketing.

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The New York Times last week filed a federal lawsuit against OpenAI and major investor Microsoft charging them with copyright infringement for using its stories to train the large language model ChatGPT. The Times says OpenAI is threatening its livelihood by stealing its journalists’ work and then using that work to compete with the Times. This is one of a number of copyright infringement suits that could seriously impact the way AI models are trained.

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The unceasing controversies surrounding Elon Musk’s stewardship of X, the former Twitter, are prompting brands to reallocate spending — not just to new competitors like Threads and Mastodon, but to the well-established LinkedIn. While LinkedIn commands just 1.5% of the U.S. digital advertising market, the increasing demand for its inventory has seen price increases in the region of 30% in the past year. It’s an ill wind that blows no good.

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CX leader NICE has announced the closure of its acquisition of LiveVox, originally announced in October 2023. LiveVox’s AI-driven, automated customer support capabilities will complement NICE’s cloud-native customer experience management platform CXone. Expect to see widespread adoption of AI technologies for customer support and service this year.

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A settlement has been reached in the $5 billion Google privacy lawsuit, which is now pending approval by a US federal judge. The amount of the settlement has not as yet been announced. This class action claimed the company misled users into believing Google wouldn’t track their activities when they used Google’s incognito mode, when allegedly, the company did.

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Pharmacy chain Rite Aid faces a groundbreaking ruling from the Federal Trade Commission (FTC), which will prohibit the company using facial recognition technology. This follows FTC findings that determined Rite Aid recklessly employed biometric technology to surveil customers resulting in people, particularly women and people of color, being falsely tagged as shoplifters.

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The three governing bodies of the EU have reached initial agreement on the Artificial Intelligence Act (AI Act), which it is hoped will set a global standard for AI controls in the same way GDPR has done for privacy legislation. However there are concerns that because the current draft is a compromise between stricter, consumer-focused versions favored by the European Parliament and European Commission and the more lenient, industry-friendly terms favored by the European Council, that exemptions included have rendered it less effective.

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