CDP Institute

A federal judge in the Southern District of Mississippi blocked a new law that would have required minors to seek parental permission to create social media accounts on the grounds that it likely violated first amendment rights. Arkansas, Utah, Ohio, California and New York have recently advanced similar measures.

Although advertisers continue to favor third-party cookie inventory in programmatic, they grew their cookieless share of voice (SOV) some 7% YoY in Q1 2024. Publishers saw their cookieless revenue SOV grow by an average of 18%. Retail and finance verticals saw a remarkable 300% YOY growth in cookieless SOV.

Some 55% of internet users currently run an ad blocker on their desktop (38% on mobile) and 52% don’t feel guilty about it even when visiting smaller sites dependent on ad revenue. Ninety-three percent know about ad blockers, although fewer than 20% find them completely effective. These statistics from a survey of 1,000 online Americans.

Digital analytics platform Amplitude has announced the general availability of its Snowflake native solution allowing joint customers to apply Amplitude’s product analytics capability to data within Snowflake’s data cloud. This means no data copying and no data storage outside Snowflake. Amplitude will include this offering in every plan, free for up to five seats.

IPG Mediabrands has joined with SeenThis and PubMatic to create Climate Action Marketplace (CAM). CAM is billed as the first green advertising marketplace. SeenThis’s adaptive streaming technology reduces load-time for screen creative and removes file-size restrictions and unnecessary data transfer, thus minimizing CO2 emissions.

Over 80% of 1800 E.U. CEOs and marketing executives surveyed by Piwik are optimistic that they can market effectively while remaining in compliance with privacy laws. Indeed, over 90% believe companies must respect online privacy. Over 80% believe in the importance of laws like GDPR (up slightly on last year’s survey), although only 66% think privacy laws are easy to understand.

Meta is the latest tech giant to feel the sting of the EU’s Digital Marketing Act after a preliminary finding that their “pay or consent” advertising model is a violation. The model requires EU Facebook and Instagram users to pay a subscription fee to receive a service free of personalized ads. A final adverse finding can result in a fine 10% of the digital gatekeeper’s total worldwide turnover.

Beginning July 1, advertisers worldwide (not just the U.S.) will be required to pay Apple a 30% fee for Facebook and Instagram ad purchases made through iOS apps. Desktop purchases from Facebook and Instagram directly avoid the fee. The EU is already probing Apple’s fee structure for developers.

As CDPs become more closely integrated with corporate data architectures, we’re reminded that general purpose data management tools play in a much larger pond than specialist CDP vendors.  Case in point: CData, a provider of data connectivity solutions, has secured around $350 million in funding to accelerate its product roadmap. In addition to helping companies like Home Depot and FedEx with data connectivity, CData solutions are embedded in leading software platforms (Google, Salesforce) to enhance data integration.