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Half of Brands Have Built Their Own ID Resolution System or Plan To: Digiday Survey

July 19, 2023
This Digiday/Wiland survey is mostly about using external data to enhance customer files.  It turns out that 57% of companies do it, two-thirds use four or more sources, and 17% use ten or more sources.  But the news I found most interesting is that 30% of brands have built their own ID resolution system and another 22% plan to build one.  Apparently it’s okay to try this at home.
CDPI Newsletter

IT’S THE LAW (07/18/2023)

July 18, 2023
The US International Trade Commission has a new website to help US companies with transferring data from Europe and the European Economic Area, the UK, Gibraltar and Switzerland. This follows the agreement on the Data Privacy Framework principles for commerce, which have just come into effect, though personal data may not be received until individual dates of adequacy are recognized. However, companies can begin to self-certify their compliance on the site.
CDPI Privacy Newsletter

Survey of 7,000 global consumers finds AI’s #1 potential is in faster service

July 18, 2023
Consumers are evolving their trust in generative AI, according to a report from The Kearney Consumer Research Institute (KCI), which found 50% of consumers surveyed had tried AI, but 44% said they don’t usually trust it. Those from the US, UK and France were more concerned about loss of human contact, while others from Germany, India and China focused more on data privacy risk. So, while AI can’t be the sole solution to target and engage with consumers, people are receptive to having it augment human interaction.
CDPI Privacy Newsletter