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The draft now enters a four-step process to proceed to the formal adoption stage.

CDPI Privacy Newsletter

Launching January 1, the phased rollout looks to address demand for digital sovereignty in the period before the EU-US Data Privacy Framework agreement is resolved.

CDPI Privacy Newsletter

There’s a long tradition of privacy policies being bogged down in legalese and getting consent, not by effectively explaining relevant information, but by frustrating intended users who may decide to accept terms even if they don’t understand them. But now the game company, King has gamified their privacy policy process. Their game, Privacy Saga, provides leveled play and a concluding quiz for people to learn, then test their knowledge – brava!

CDPI Privacy Newsletter

Many people think that OpenAI’s ChatGPT answerbot could pose a threat to Google as a search engine. You.com is trying to make that happen by letting developers build apps on top of its search engine, including generative AI apps like ChatGPT and DALL-E. Very interesting.

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Not so long ago, deep thinkers wondered whether Twitter could be a type of alternative search engine. Today, they’re more likely to ask whether Twitter will survive at all, given the erratic choices of its new owner. Here’s a report that Twitter may require users to share location and other data for personalized ads, which is pretty much guaranteed to drive away a substantial number of members and could violate several major privacy rules.

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Maybe Twitter’s ad revenue prospects would be limited no matter who was running it. The analysts at eMarketer’s Insider Intelligence just their reduced their 2022 U.S. social ad spending estimate by $9 billion (12.4%.) They do expect social ad revenue to grow, but slower than the digital ad industry as a whole.

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Qualtrics collects all types of experience data, including transactions as well as feedback, and combines it into unified customer profiles. That sounds CDP-ish but their focus is on analytics that make sense of the data and workflows that trigger personalized experiences. They just added three new workflow triggers based on changes in profile data, segment members, or transaction patterns.

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TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results. So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions. This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought. TheyDo just raised a €12 million ($12.7 million) Series A.

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Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization. Still, marketers can build models for themselves. That’s kind of fun when the input data is available, which it often is not. They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.

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Lots of international canoodling to report today, Dear Reader. Taiwan-based CDP Appier has integrated Appier’s AI-based predictive capabilities with data analytics and visualization features of US-based Woopra, which Appier bought in September. The new module, AIRIS, will help marketers get a clear picture of customer behaviors and act on the results.

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All-in-one marketing platform GetResponse has become even aller-in-one with the purchase of Recostream, an AI-powered personalized recommendation engine. The recommendations will now appear in GetResponse emails and web pages. Both companies are based in Poland.

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Nosto, a Finland-based ecommerce personalization vendor, has acquired Findologic, a product discovery vendor based in Austria. It’s Nosto’s third acquisition, follow purchase of SearchNode (Lithuania) in January 2022 and Stackla (Australia) in June 2021.

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