News - CDP Institute - Page 310

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

The country requires visitors to download two spyware apps, Ebteraz, a COVID tracker and Hayya, which permits fans access to sports stadiums and allows people to use metro transportation systems. Several EU nations advised travelers to use caution there, since it’s known data is shared with the government.

CDPI Privacy Newsletter

Additionally, the IMDA is proposing a fine of as much as S$1 million for sites that won’t comply with its practices.

CDPI Privacy Newsletter

Sprinklr, which collects and classifies customer comments from social media, review sites, chat apps, and other external systems, has expanded its partnership with Salesforce to make it easier to load that data into the Salesforce CDP. They also announced an agreement to work with Accenture to make it happen. Sprinklr has already has partnerships with other CDP vendors including Adobe and SAP.

CDPI Newsletter

Regulators are increasingly hostile to app store owners who require apps to funnel payments through the store owner’s payment system and pay a hefty commission for the privilege. Apple has received most of the unwanted attention, but Google is in regulators’ sights as well. Google has responded with a pilot program to allow third-party billing in Android apps. It just expanded the pilot to include the U.S., European Union, and other regions.

CDPI Newsletter

Google is also trying to keep regulators at bay when it comes to privacy and ad sales. Its bird-named plans to replace third-party cookies with visitor clustering methods haven’t taken off but it’s still trying with Topics API, which classifies users based the sites they visit. Criteo just issued test results that find Topics API is considerably less effective than Criteo’s own competing system. They have an obvious axe to grind but the analysis is still worth a look.

CDPI Newsletter

No-code and low-code technologies are often described as enabling business users to do work that would otherwise require support from professional software developers. But, at least according to this DuploCloud report, the professionals have widely adopted no/low-code for themselves: 71% are already using them and most of the others plan to. Compliance and security are the biggest benefits.

CDPI Newsletter

Retail media growth is coming at the cost of paid search budgets. Standard Media Index reports that search ad growth rates have fallen faster than non-search ads for the past year, and that search spending by companies that sell through retailers has dropped more quickly than spending by others. They conclude that companies selling through retailers are shifting their spend from search to retail media networks.

CDPI Newsletter

Complete this sentence: if you read just one report this year about AI in call centers, (a) you’re lucky (b) that’s enough (c) this should be it. I’ll go with (c), since this 93 page opus from DMG Consulting offers precise explanations of the different technologies and applications. Use cases galore!

CDPI Newsletter

Let’s look outside the conventional advertising box today, Dear Reader. We’ll start with this survey from BWG Strategy and Talon America, which finds that out-of-home ads are taking a larger share of total marketing spend. Funds are most likely to be shifted from social media (31%) and linear TV (25%) budgets.

CDPI Newsletter

In-person events are waking up from pandemic-induced hibernation. Kaltura reports that more marketers are planning live events (42%) than virtual (40%) in 2023, a reversal from 2022, which virtual events (43%) were more common than in-person (39%). Live, virtual, and hybrid events are each preferred for different purposes, so it’s likely we’ll continue to see a mix of all types.

CDPI Newsletter

Gaming grew tremendously during the pandemic, and in-game advertising grew with it. But while one-third of gamers find the ads annoying, this Frameplay study finds that ads integrated with gameplay are much more acceptable. Something to bear in mind as consumers gain more control over which ads they see.

CDPI Newsletter

Mexican startup Quinio, which raised US$20 million last year in a seed round, now announced the closing of a US$40 million round made up of equity and debt, although without disclosing the amounts of each part. Quinio’s strategy is based on buying mid-sized e-commerce brands with an annual turnover of at least US$250 thousand that sell quality products and have a good reputation among buyers. Quinio already owns several brands in Mexico, Colombia, Chile, and the U.S., in areas such as home, beauty, and health.

CDPI Emerging Markets