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Children’s Privacy: Biggest breach ever of US K-12 student data exposed 820,000 NYC kids

March 29, 2022
New York City’s Department of Education has asked the NY police department and FBI to investigate the hack of a widely-used online grading system owned by Illuminate Education that resulted in the exposure of 820,000 of the city’s students. Families are being notified about the extent of the breach, which included biographic, economic and academic information as well as sensitive information on who receives disability services. Questions being posed of whether encryption levels met state compliance guidelines.
CDPI Privacy Newsletter

In Brief: Apple begs to differ, but Netherlands’ Authority for Consumer and Marketers (ACM) objects to the company not allowing local data apps to use payment technologies (other than Apple’s in-app payment system) – and the regulator has evolved a novel serial-fine strategy of weekly penalties to bring the company to heel

March 29, 2022
Now, on its 9th installment, the ACM has levied €45 million (of a maximum €50 million) in fines against Apple, payable if its demands are not met.
CDPI Privacy Newsletter

Advertisers Target Audiences, Not Screens: Pubmatic Research

March 28, 2022
First-party data is also the punchline of this Advertiser Perceptions study on cross-screen video advertising, for Pubmatic.  Most (54%) of the publishers they surveyed said that advertisers care more about targeting audiences across screens than targeting on specific screens.  First-party data is what lets that happen.  Related: just 28% of programmatic ads are bought on the open market; others go through private marketplaces or negotiated deals, where more data is available.
CDPI Newsletter

NBCUniversal Expands Its ID Graph for Ad Targeting

March 25, 2022
No topic inspires as much discussion as cookieless advertising.  NBCUniversal added to the chatter with news about its One Platform, which includes a proprietary ID graph of 150 million individuals.  The latest developments let advertisers append external data to the NBCU ID.  Other news includes a partnership with Salesforce and Mediaocean to automate programmatic TV buying workflows, use of contextual signals to personalize ad creative, and certification of new measurement partners that are not Nielsen.
CDPI Newsletter