News - CDP Institute - Page 426

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Egyptian FinTech Start-up Thundr has raised $20 million for product development and to expand its presence across MENA. Launched in 2020 by Ahmad Hammouda and Seif Amr after it took part in the Silicon Valley-based Y Combinator accelerator, Thndr initially offered users a commission-free, mobile first equities trading platform that makes it easy to invest in stocks, bonds, and funds. The US$20 million Series A round was co-led by Tiger Global, BECO Capital and Prosus Ventures, with participation from Base Capital, firstminute and existing investors Endure Capital, 4DX Ventures, Raba Partnerships... Read More >

CDPI Emerging Markets

South African startup ParkUpp, a marketplace that connects owners of parking spaces with companies and individuals who need parking, has been acquired by real estate investment company Docklands Ventures. Initially launched in 2016 with the goal of improving the parking experience for shopping centres, ParkUpp pivoted in 2018 after realising the market was too small and launched with its new model in 2019. It allows property owners to list their parking spaces on the platform for free, with users able to book spaces for short or long periods, pay via... Read More >

CDPI Emerging Markets

Influencer marketing platform Kofluence on Tuesday said it has raised USD $4 million (about Rs 30 crore) in funding led by Indian discount brokerage Zerodha’s co-founder Nikhil Kamath. Kunal Shah of fintech Cred, filmmaker Karan Johar, Dharma Productions’ Apoorva Mehta, Udaan’s Sujeet Kumar, microblogging site Koo’s Aprameya Radhakrishna and venture capital fund Upsparks were among other investors who participated in the round.

CDPI Emerging Markets

Salesforce, the global leader in CRM, today announced that Firefox Bikes, India’s leading bicycle brand, will be leveraging Salesforce to support its digital transformation journey. With the deployment of the Sales Cloud, Service Cloud, Commerce Cloud and Marketing Cloud, Firefox aims to deliver a consistent omni-channel experience across all digital and physical touchpoints. Firefox is a digital-first company with a vision to have an omnichannel business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating 500+ retail stores on a single platform.

CDPI Emerging Markets

Tech Mahindra, one of India’s top IT firms, said on Monday that it is collaborating with Yellow.ai, a total experience automation platform to bolster enterprise customer experiences with conversational Artificial Intelligence (AI). As part of the partnership, Tech Mahindra and Yellow.ai will work towards developing next-gen conversational-AI solutions to elevate omnichannel capabilities such as Enterprise Resource Planning (ERP), Human Resources Management System (HRMS), Supply Chain Management (SCM), and Customer Relationship Management (CRM).

CDPI Emerging Markets

Marketers are overconfident in their ability to adjust to the loss of third-party cookies, scolds this IAB report. While 77% say they’re prepared for the changes, most are not taking steps like collecting more first party data (59%), changing measurement strategies (66%) or using more AI (69%). One reason marketers may be chill: the report notes that cookie loss directly impacts up to $10 billion in open real time programmatic ad bidding, but not that this is a tiny fraction of the $700 billion global ad market.

CDPI Newsletter

Mobile ads aren’t much impacted by the loss of third-party cookies, but Apple’s post-iOS 14.5 restrictions on its IDFA device ID has a similar effect. Attribution company Singular reports the Apple changes hurt ROI for social networks and boosted results for intent-based networks. It may not be entirely coincidental that the Apple’s own Search Ads Network was among the big winners.

CDPI Newsletter

Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads. Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention. Yes, there’s a CDP vibe to that, although they don’t mention the term. They did mention their $30 million Series B.

CDPI Newsletter

TVSquared is Now Part of Innovid! squeals the headline on this announcement, complete with a perky exclamation mark. If your life revolves around TV measurement, you’ll be excited too. If not, well, there’s always tomorrow.

CDPI Newsletter

Am I the only one who expected this story to be about sharks? Snide jokes about moneylending aside, it’s actually about Cross River Bank and PayTile collaborating to let people pay each other without cash or sharing personal information. They can even deposit money in a location to be picked up later. The possibilities are only limited by your imagination, which, depending on how creative you are, may or may not be helpful.

CDPI Newsletter

Have you ever wondered whether low code software tools help developers work faster? Have you also wondered who’s buried in Grant’s Tomb? I can’t help with that second question but digital transformation consultants Intellectsoft are here with news that 80% of survey responders think low code can free up developers’ time and 72% of say they can build apps twice as fast with low code as with traditional development. That’s one mystery solved.

CDPI Newsletter

Meta, in its annual report, has threatened to pull Facebook and Instagram out of Europe over data transfer rules. While it is viewed as unlikely the company would actually do so, it shows just how far the company is willing to go to flex its muscle against laws constraining its access to our data.

CDPI Privacy Newsletter