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CSG Lauches Xponent Customer Engagement Hub

October 27, 2021
Customer engagement vendor CSG also has integration on its mind.  They just launched Xponent, a unified customer engagement hub that supports marketing, sales, and service interactions with preconfigured campaigns, analytical models, and data libraries.  Xponent combines CSG’s historical strength in delivery systems (they started out in telecom billing) with its recent acquisitions of the Kitewheel journey orchestration product and the Quaero CDP.
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Consumers Like Tech Less: Ketchum Study

October 26, 2021
Before you get too excited about the growth of martech, check out this Ketchum survey finding that consumers have grown less enchanted with technology.  For example, 72% of consumers said in 2019 that tech has had a positive impact on work, compared with 64% in 2021.  Large majorities were in favor of tighter regulation and breaking up the biggest tech companies.  One exception: concern about privacy actually fell from 66% to 55%.
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Consumers Like Tech More: AMA-NY Study

October 26, 2021
If you don’t like Ketchum’s results, feel free to quote this survey from American Marketing Association-New York, which found the exact opposite: favorable attitudes rose for things like personalized ads (from 35% in 2019 to 54% in 2021) and smart speakers (from 44% to 74%). They did agree that privacy concerns have dropped a bit. One red flag: just 24% of marketers felt they needed consent to share data with other companies, compared with 47% of consumers.
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Microsoft 365 adds Privacy Management tool to provide automated privacy visibility and risk management

October 26, 2021
The tool includes role-based access controls, data deidentification capability, an overview of where data is stored and analysis of privacy risk over time. It is designed to work across the Microsoft suite and additionally new partnerships with OneTrust, Securiti.ai, and Wirewheel will allow for privacy management of data outside the Microsoft environment.
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New Federal Trade Commission report looks at what top US Internet providers know about us – far more than we think!

October 26, 2021
Ninety-three percent of  US adults use the internet, on average for close to seven hours each day.  Rapid consolidation of telecom providers has allowed ISPs to access and control more consumer data than ever before – without saying what they have and how they use it. The Federal Trade Commission spent two years nvestigating this and just issues its report.  Among findings: 1) some ISPs combine data across product lines, including data unnecessary for provision of services; 2) many use sensitive characteristics to target ads; 3) some combine personal, app... Read More >
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B2C leaders overestimate consumer trust; underestimate value of apologizing for mistakes

October 26, 2021
New research from Deloitte Digital and Twillio reveals big gap between B2C leader and consumer perceptions of what brands need to do to secure trust and loyalty. So, while 79% of B2C business leaders think customers have somewhat or very high trust in their brands, only 52% of those consumers reported having those levels of trust. Closing that gap is key, since 68% indicated they spent more on a trusted brand than one the used but trusted less. Quality of service and fair price were ranked very high by consumers... Read More >
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