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Ads Target ‘Parents’ That Don’t Have Kids: AdLook

March 14, 2025
Targeting based on social and demographic traits is firing arrows in the dark according to a new study from AdLook. Surveying over 1,000 online respondents, it turned out that 67% identified as “parents” didn’t have children, 76% tagged as married weren’t married and 50% of “women” were men. Brands should be targeting based on real interested and behaviors rather than outdated and inaccurate segments said AdLook.
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CX Expectations Evolving in the Era of AI: Five9

March 14, 2025
Seventy-two percent of consumers are willing to work with AI agents as long as they can escalate to a human when necessary; indeed 59% would rather interact with a chatbot than wait for a live agent. Other key expectations in Five9’s 2025 Customer experience report relate to being met in the channel of choice — and that can vary with 56% saying it depends on the situation. Fully 86% are willing to use self-service before contacting support.
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AI Advertising is Driving More ROAS Than Manual: Nielsen

March 13, 2025
AI advertising really works according to a new report from Nielsen (an additional report from Smartly has 80% of marketers surveyed saying AI lives up to the hype). Google, using Nielsen Marketing Mix Modeling, found a 17% higher ROAS from AI-powered video campaigns on YouTube. Synergy too: Video Reach Campaigns together with Video View Campaigns (both AI-powered) delivered 23% higher sales effectiveness than Video Reach alone.
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