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PwC found that marketing leaders say martech is their highest priority for the next twelve months (43%), ranking just ahead of customer experience, personalization, and loyalty (39%). Data privacy straggled in sixth at 29%. When asked about planned operational changes, the group put better content management first (54%), followed closely by increased use of technology (51%), improved data management for personalization (49%), and first-party data strategies (46%).

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Sitecore has continued its acquisition spree with the purchase of ecommerce site search platform Reflektion. The company already calls itself the “global leader in digital experience management software”, so perhaps this makes it the galactic leader. It’s Sitecore’s fourth acquisition this year, following the Boxever CDP, Four51 ecommerce engine, and Moosend email platform.

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Account-based marketing platform 6sense makes no claim to galactic dominance, but its home page headline “Know everything so you can do anything” carries its own whiff of excess. Returning to reality, they just bought Fortella, which offers pipeline planning, forecasting and measurement tools. Readers with a long memory or Crunchbase account will recall that 6sense bought B2B CDP ZenIQ back in 2018.

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This survey by Aberdeen for Reltio is three-kitten irresistible since it measures the value of unified customer data. TLDR: companies with unified customer data are more successful than the rest in oh so many ways. Download for deets.

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It’s a potpourri today, Dear Reader. Here’s news that rockstar martech investors Vista Equity Partners have purchased a majority stake in conversational commerce vendor Drift, reportedly at a $1 billion-plus valuation. Details weren’t announced but I guess we can’t call Drift a chatbot vendor anymore.

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Money may be your favorite topic but replacing third-party data is a close second, right? Epsilon is integrating its CORE ID identity graph and data with the Salesforce CDP, making it easier to unify customer records and expanding cross-channel reach. Salesforce CDP already had a similar deal with Dentsu Merkle’s Merkury and may have others I don’t know about.

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If you’re more of a soap opera fan, nothing beats the tribulations of BigTech. Our latest episode finds us in South Korea, where a new law blocks Apple and Google from requiring that all sales go through their payment systems, which charge monopoly-level commissions. Apple just settled a U.S. class action suit without losing that right, but how long will the maintain it and where? Stay tuned.

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Borzo says its gig economy workforce enables delivery via any route, any transport, any weight or size. The startup says it has built algorithms to optimize numerous parallel delivery routes, taking into account the geographical routes, packages’ contents, couriers and other factors. it now has a customer base of 2 million users, 2.5 million couriers and operates in 10 countries, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Russia, Turkey and Vietnam.

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This is the case of the renowned global network of startups and mentors Founder Institute , which opened the call for its 2021 startup program, with which it seeks to incubate projects in the ideation stage through the accompaniment of experts and experienced CEOs, via workshops. They will have virtual events in the next month in Mexico, Peru, Colombia, Chile, Ecuador, Venezuela and Brazil. Currently the Founder Institute operates in more than 200 cities around the world.

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The company, owned by Singapore-headquartered Sea, is hoping that the cringeworthy earworm will keep the platform top of mind for customers as it seeks to expand in Latin America’s $105bn online shopping market. It launched Shopee Brazil in 2019, initially only allowing people to buy items from merchants outside the country. It now offers access to local sellers and this year launched services in Mexico, Chile and Colombia.

CDPI Emerging Markets

Kenyan startup MotiSure has launched an API-powered insurtech platform that provides personal accident cover for commuters and riders through embedding insurance in tickets and other points of sale within mobility.

CDPI Emerging Markets

Dawa Health, an e-health start-up company in Zambia, has announced plans to expand its digital health platform across nearby countries. It aims to empower women to receive remote maternal health services, thereby reducing the mortality rate of mothers in the region.

CDPI Emerging Markets