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MediaMath, the first global independent adtech company with a local presence in India, announced a collaboration with Airtel, India’s premier communications solutions provider. Airtel recently launched Airtel Ads – a solution that allows brands to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India. Airtel has over 200 monthly active users (MAUs) across its digital platforms. In addition to providing access to deep consumer insights, Airtel will facilitate access to advertising inventory, working in tandem with MediaMath to ensure end-customer relevance.

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Talend, a global leader in data integration and data integrity, today announced the opening of its newest regional cloud data infrastructure in Australia to support Talend’s expansion and growth in the Asia Pacific.

CDPI Emerging Markets

Forward looking retailers are evolving their in-store digital capabilities to create smarter stores and cater to this demand shift by automating store occupancy and monitoring social distancing compliance.

CDPI Emerging Markets

Tabcorp’s successful pivot to personalised data-driven marketing to customers of its TAB brand has been recognised with the team behind it named the Adobe Experience Maker Team of the Year for Asia Pacific region.

CDPI Emerging Markets

The majority of Asia Pacific (APAC) financial services firms say automation delivers competitive advantage, according to new research commissioned by Appian in collaboration with Longitude.

CDPI Emerging Markets

Tealium is making it easier for clients to insert custom Javascript operations within their processing flows. The new feature, called Functions, gives users a canvas to hold Javascript code that accesses Tealium connectors and data. The initial version will move data and access destination APIs; later versions will add data transformations within Tealium itself.

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Catalina and Verizon Media are matching their identity graphs, making it possible for marketers to advertise to Verizon audiences and then see Catalina’s data on what audience members actually buy at retail. Verizon Media has data on 148 million people while Catalina tracks 103 million U.S. households. It’s all cookie-free.

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Shopify is reducing the share of revenue it takes from app developers on its marketplace. The move follows similar reductions by Apple, Google, and Amazon, who are all under anti-trust pressure that takes high app marketplace fees are prime evidence of monopoly positions. Shopify’s particular change is to cut it’s current 20% fee to zero for developers who earn less than $1 million per year on its App Store and Theme Store.

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It’s kindof a big deal, but you’ve probably already heard that a federal judge has delayed, and perhaps killed, the big federal and state anti-trust suit against Facebook. So I’ll report instead that Sprout Social is doing its bit to advance the cause of social commerce by integrating with Shopify and Facebook Shops. Sprout Social users will have easy access to customers’ purchase history while interacting with them through social channels.

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Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.

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Here’s an intriguing announcement from digital audio adtech vendor AdsWizz, offering an attribution system that connects audio ads with purchases in other channels. They embed a tracking pixel in websites to capture consumer behaviors and somehow connect the “digital breadcrumbs” to figure out which behaviors are the result of the audio campaigns. Exactly how they do this, they do not say.

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Facing investigations in the UK, EU and US over rival complaints that planned ad-blocking changes for Chrome would give the company an unfair competitive advantage, Google has delayed plans to late 2023. Britain’s Competition and Markets Authority (CMA), one of the groups investigating the issue said it was consulting on whether to accept Google’s plans to replace the tracking capabilities of cookies while improving protection of online privacy.

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