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Celebrus CDP Adds Identity Graph Builder

May 26, 2021
D4t4 Solutions’ Celebrus CDP is offering its own system for matching first-party identifiers and assembling customer profiles based on the results.  It runs in real-time and takes advantage of Celebrus’ core technology, which collects detailed behavioral data without conventional Web site tags.  If you’re wondering about the name “D4t4”, it looks like “Data” if you print it in the right font and have had a pint or two.
CDPI Newsletter

Twitter Users Will Share Data for Relevant Ads: IAS Survey

May 25, 2021
This IAS study relied on consumer surveys rather than behaviors, so it’s not as reliable as a real test.  But you’ll still probably like the answers: 77% of Twitter users said they’re comfortable sharing data with Twitter for a better ad experience; 59% said they’re remember an in-feed ad if it was relevant to surrounding content; and 54% said they’re comfortable engaging with ads that appear next to “personal content”, whatever that means.
CDPI Newsletter

New report on CCPA private right of action filings

May 25, 2021
A new report looks at case filings involving the California Consumer Privacy Act (CCPA) private right of action provision, which is used when a business is deemed to have failed to implement security practices to sufficiently protect personal information from disclosure or theft. As of March, less than a year after the law began to be enforced, 83 actions had been filed, more than half of which were against the same 11 defendants. 83% of those filed were data breach claims, and 61% of cases filed unfair competition law (UCL),... Read More >
CDPI Privacy Newsletter