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Consent, compliance, risk mitigation for advertisers and publishers

October 13, 2020
Sourcepoint ups the game acquiring RedBud  Intent on becoming the most “fully-featured” privacy, compliance and consent platform, Sourcepoint has acquired Redbud, including its DIAGNOSE scanning and analytics tool.This will give publishers visibility into hidden activities on properties, including from third parties. It also reveals privacy vulnerabilities and ensures media spend is compliant and consumer privacy-focused.
CDPI Privacy Newsletter

Global data rights survey released today

October 13, 2020
BIGID and IAPP issue global report: The State of Data Rights More than 475 privacy executives from around the world participated in the BIGID/IAPP survey released today. More than half said they plan to invest in data discovery. Nearly 60% in financial services are prioritizing data discovery, inventory and mapping. And, the report said, more U.S. companies plan to invest in data rights management than those in the rest of the world.
CDPI Privacy Newsletter

Global study shows a majority of people have no idea what companies do with their data

October 13, 2020
Publicis Sapient’s survey of 5,000 people from Great Britain, France, Germany, Australia and the United States revealed that 61% know little or nothing about how companies use their data – and they worry this can be harmful. The survey also found a disparity between those who are more educated, younger and tech savvy, in their degree of mistrust. Results indicated significant uncertainty and dissatisfaction with companies in multiple categories.
CDPI Privacy Newsletter