CDP Institute

Media effectiveness platform DoubleVerify has launched DV Attention for Publishers. With advertisers increasingly interested in attention as a campaign success metric, this will give publishers insight into the effectiveness of their own inventory. It will also allow publishers to benchmark their inventory against standards for specific advertisers verticals.

Unlike the Biden administration in the U.S., the Canadian government is not threatening Canadians’ access to the TikTok app (or creators’ ability to post content). What it is doing is shutting down TikTok Technology Canada, Inc., the local TikTok business. It cited national security risks related to TikTok’s Chinese owner ByteDance.

Several of the big “gatekeepers” of the internet have been under investigation for possible breaches of the E.U.’s Digital Markets Act, but Apple wins the prize for being fined first. The fine relates to anti-competitive activity around the Apple App Store. Bloomberg reports that the decision is still being drafted, but the fine could be up to 10% of global annual turnover (yes, tens of billions of dollars).

After initial (apparent) enthusiasm about getting into Google Privacy Sandbox and testing its various components, adtech seems to have cooled on the whole thing according to research by Sincera. The reason is obvious: Google’s pivot on third-party cookies. The Topics API, perhaps the most widely discussed component, has seen adoption relatively flat July through September, after (slightly) more enthusiasm February through April.

Although cybersecurity is beating out economic and talent risks as the top risk factor in 2024, 80% of companies have no dedicated plan to guard against risks from genAI. Only 19% have formally trained the organization on the risks, while 16% say they have a dedicated budget. Riskonnect surveyed over 200 risk, resilience and compliance professionals.

A day may come when the CDP Institute no longer runs a member survey.  But today is not that day.  Please take a few minutes to strengthen the bonds of fellowship by sharing your CDP experience.

Openprise, the revops-focused CDP, has announced a new AI Factory. Part of the Openprise RevOps Data Automation (RDA) Cloud, the Factory will allow marketing, sales and revenue teams to create AI-powered data management and automation tools without an assist from IT. The Factory also has built-in security and compliance components.

Google plans to help agencies identify and purchase the best publisher inventory and audiences across Google Ad Manager. The solution is called “curation for agencies” and it already supports Audigent, IAS, Liveramp, Lotame, Multilocal, Permutive, PrimeAudience and Scope3. Curation capabilities include discovery, forecasting and packaging in one location for participating DSPs.

Three-quarters of consumers want to know when they’re talking to an AI agent, while 72% trust brands less than they did a year ago, a sharp decline from 49% in 2022. That’s according to a State of the AI Connected Customer survey from Salesforce. Around 45% are more likely to use an AI agent if they understand the logic behind it (good luck) and there’s a clear escalation path.

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

Options are growing for creators to license their content to AI firms without giving up ownership. Hard on the heels of a big funding round for Tollbit, Reddit and Zynga founders have come together to create Troveo, a licensing platform, with $4.5 million in seed funding. Troveo says it has deals in place which will be worth $5 million to creators by year end.

Fifty-five percent of CMOs are struggling to source the AI talent they need, according to a survey of over 100 B2B enterprise marketing, sales and revenue professionals by LXA. Nevertheless, almost 70% expect AI to dramatically reshape marketing organizations. All are spending on AI tools and technology with 43% allocating 11%-30% of their budget to AI.