CDP Institute

Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.

Unlike CDP vendors, big consultancies buy little consultancies all the time. So it isn’t big news that Accenture has purchased Media Hive, which provides e-commerce solutions and specializes in supporting the Salesforce Commerce Cloud (formerly Demandware). But it’s still interesting to see firms like Accenture expanding their presence in the marketing technology world.

Vendor alliances also aren’t usually that newsworthy, but this one is pretty interesting: Euclid Analytics, which collects information about in-store customer behaviors through Wi-Fi, has partnered with CDP vendor AgilOne. Euclid data will feed into the AgilOne platform, providing richer customer profiles and supporting cross-channel, orchestrated personalization. Good stuff.

Account-based marketing vendor Terminus announced $10.3 million Series B funding, bringing total funding to more than $17 million. Terminus’ primary offering is Web display ads but it has broader ambitions.

B2B predictive analytics and data vendor Mintigo has added $10 million in funding, bringing its total to $44 million. Mintigo currently positions itself as an artificial intelligence platform. It assembles data on more than 50 million companies and 200 million professionals worldwide, using it to select targets, score leads, and advise insights to sales people.

Social media analytics firm DataSift announced a new Media Strategies API that will use insights from social data to help ad agencies define target audiences and content topics. The new product is an extension of DataSift’s core business of analyzing LinkedIn, Facebook, Twitter and other social streams. Shockingly, DataSift doesn’t call itself an artificial intelligence firm, although it does mention natural language processing, machine learning, and Big Data.

Identity verification (proving someone is who they say they are) is slightly different from authentication (proving someone is who you think they are).

Meanwhile, a survey from eye-recognition vendor EyeVerify has found that consumers consider biometric authentication more convenient and secure than passwords, PINS, and other common methods. While fingerprints are by far the most common biometric identifier, people are also interested in trying eye, voice, and facial recognition.

You probably don’t need a reminder of why identification is important, but, just in case: digital identity network ID.me has released a Forrester study that found 15.4 million people were identify fraud victims in 2016, with losses estimated at $16 billion.

Berlin-based Simplaex started as a marketing platform for game developers but has grown into a general purpose marketplace for programmatic advertising and targeted messaging.

New York-based Cuebiq tracks the locations of 61 million mobile app users, claiming to cover one-quarter of all U.S. smartphones. It uses the data for ad targeting and to measure the impact of ads on traffic at physical locations. It just partnered with Exponential, which will add Cuebiq data to its own interest-based ad audiences.

Why should consumer marketers have all the tracking fun? San Jose-based KickFire uses IP addresses to identify the company of Web site visitors. It has just announced a partnership with account based marketing ad vendor Terminus, which will measure how many Web site visitors come from companies targeted by Terminus-placed ads. It will also identify companies of other visitors, who are presumably also potential prospects.