CDP Institute

Retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators. This article examines on how brands can gain an increase in return on investment or return on advertising spend due to retail media.

The Southeast Asian region has seen a steadfast growth in its advertising realm, more specifically in social media which has jumped to 74.29% this year, according to the latest data from a report by customer experience and social media marketing company, Emplifi.

Wonder Brands, the company building Latin America’s best portfolio of digital brands, announced today that the company has closed $20 million in Seed financing. Wonder Brands seeks to optimize digital brands in the Mercado Libre and Amazon ecosystem in Latin America and identifies under-optimized businesses, leveraging technology to supercharge operations and accelerate sales though including marketing, analytics, supply chain management, and optimized working capital.

Paysafe a leading specialized payments platform, today announced that it has signed a definitive agreement to acquire SafetyPay for $441 million in an all-cash transaction. Paysafe’s core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallets, eCash and online banking solutions. It offers over 70 payment types in over 40 currencies around the world.

The Ministry of Foreign Trade of Peru (Ministerio de Comercio Exterior del Perú, MINCETUR) and the Commission for the Promotion of Peru for Exportation and Tourism (Comisión de Promoción del Perú para la Exportación y el Turismo, PROMPERÚ) presented the Peru Marketplace, the new commercial digital platform that shows the best of Peru’s exportable supply, offered by companies from every region of the country that meet the highest international standards. The Peru Marketplace commercial platform will offer more than 5,000 products from 1,000 Peruvian exporters.

Absa Bank Kenya, a subsidiary of South Africa’s Absa Group, has launched a WhatsApp banking solution called “Abby” to assist users in making basic transactions. According to the Bank, customers can use the service for bill payments, balance enquiry, inter-account transfers, as well as transfers between bank accounts and M-Pesa/Airtel money.

Kenyan fintech startup Paylend, which is helping MSMEs better record data and access loans, is conducting surveys in Tanzania and Nigeria ahead of beta tests in those markets.