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Archive for October, 2021

Dates : October 2021

Mobile Ad Movement: IronSource Buys Tapjoy and inMobi Buys Appsumer

October 15, 2021
If you think about it more than one should, mobile app advertising is also a type of retail network. Which brings us to a pair of acquisitions: App business platform IronSource is buying mobile app monetization platform Tapjoy for $400 million, and mobile marketing platform InMobi is buying app analytics vendor Appsumer. You may recall it was just last week that AppLovin bought MoPub (something we reported backwards, it pains me to admit).
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Alembic Builds Auto-Generated Time Series to Measure Content Impact

October 14, 2021
We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution.  Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels.  Who said there’s no intelligent life on this planet?
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SparkBeyond AI Asks and Answers Its Own Questions

October 14, 2021
Let’s boldly go with more AI news: no-code analytics platform SparkBeyond just launched a tool that promises, or threatens, to auto-generate hypotheses and then checks whether they’re correct.  Hypothesis generation is apparently the sort of thing that data scientists feel they can do better than machines because it involves human insight.  SparkBeyond goes with brute force, testing millions of hypotheses in minutes.
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