News

Archive for October, 2021

Dates : October 2021

Microsoft 365 adds Privacy Management tool to provide automated privacy visibility and risk management

October 26, 2021
The tool includes role-based access controls, data deidentification capability, an overview of where data is stored and analysis of privacy risk over time. It is designed to work across the Microsoft suite and additionally new partnerships with OneTrust, Securiti.ai, and Wirewheel will allow for privacy management of data outside the Microsoft environment.
CDPI Privacy Newsletter

New Federal Trade Commission report looks at what top US Internet providers know about us – far more than we think!

October 26, 2021
Ninety-three percent of  US adults use the internet, on average for close to seven hours each day.  Rapid consolidation of telecom providers has allowed ISPs to access and control more consumer data than ever before – without saying what they have and how they use it. The Federal Trade Commission spent two years nvestigating this and just issues its report.  Among findings: 1) some ISPs combine data across product lines, including data unnecessary for provision of services; 2) many use sensitive characteristics to target ads; 3) some combine personal, app... Read More >
CDPI Privacy Newsletter

B2C leaders overestimate consumer trust; underestimate value of apologizing for mistakes

October 26, 2021
New research from Deloitte Digital and Twillio reveals big gap between B2C leader and consumer perceptions of what brands need to do to secure trust and loyalty. So, while 79% of B2C business leaders think customers have somewhat or very high trust in their brands, only 52% of those consumers reported having those levels of trust. Closing that gap is key, since 68% indicated they spent more on a trusted brand than one the used but trusted less. Quality of service and fair price were ranked very high by consumers... Read More >
CDPI Privacy Newsletter

Merkle Merkury Adds New Ad Integrations

October 25, 2021
Merkle has set up so many partnerships for its Merkury identity resolution platform that it would probably be news if they stopped. But they haven’t: last week, they announced an integration that will let advertisers select audiences in Merkury and execute them through TransUnion’s TruAudience connected TV (CTV) publishing partners. The week before, Merkle announced advertisers will be able to buy Merkury audiences through the OpenX publisher inventory across display, mobile, and CTV.
CDPI Newsletter