November, 2021 - CDP Institute - Page 6

Dates : November 2021

Founders of Dubai-based personal driver booking app Zofeur have raised $500,000 in seed funding and announced plans to expand in other markets in the Middle East. `The tech start-up allows customers to book chauffeur services on a pay-per-minute payment model.

CDPI Emerging Markets

In this insights and trends piece, Cheetah Digital’s Billy Loizou, VP go to market APAC and Miles Toolin, principal solution consultant, unpack the key innovations and trends driving customer engagement, loyalty and retention for the year ahead.

CDPI Emerging Markets

The ForgeRock Identity and Access Management (IAM) platform will be used to support the delivery of Australia’s new application for Digital Passenger Declaration (DPD) cards to accelerate the safe reopening of its borders to vaccinated citizens, followed by international travellers post-pandemic.

CDPI Emerging Markets

Nearly one in every three Australian mid-tier credit unions, building societies and other institutions do not comply with open banking, while others that are compliant on paper have systems that do not work in practice.

CDPI Emerging Markets

Maybe you’re interested in search engine marketing and maybe not, Dear Reader: we rarely cover it here so I have no way to know. But I’ll bet you’re interested in money, which means SEO platform Conductor has 150 million new reasons for you to care. They prefer the term “organic marketing”, incidentally.

CDPI Newsletter

The photo accompanying this press release for Knak shows a stark, windowless reception area whose sole occupant is a potted plant. I don’t know what that’s supposed to tell us about their “codeless campaign creation platform”, which makes it easier for marketing automation users to build emails and landing pages. I do know they just raised a $25 million Series A. Maybe they can buy that plant a friend.

CDPI Newsletter

Privacy-focused CDP Skypoint Cloud offers neither funding nor a potted plant today. They do have a new machine-learning-driven identity resolution service called Skypoint Resolve. It’s worth mentioning because not every CDP has its own identity management features.

CDPI Newsletter

Retail marketing platform (and CDP) Ometria has raised a $40 million Series C, bringing total funding to $72 million. Ometria assembles customer data and then uses artificial intelligence to suggest customer segments, identify campaign opportunities, and predict results. Marketers still design their campaigns and messages, which can be delivered across email, mobile, websites, social, direct mail, and “more”.

CDPI Newsletter

Email marketing vendor Litmus has purchased Kickdynamic, which automates email content testing. For now, the two businesses will operate separately.

CDPI Newsletter

Here’s a cheerful McKinsey report that finds 71% of consumers expect personalized interactions and 76% are frustrated when they don’t happen. On the other hand, Digital Commerce 360 found that more shopper wanted the ability to opt out of personalization (52%) than wanted personalized product recommendations (32%) or web pages and search results (11%).

CDPI Newsletter

A longtime, widely-watched suit that claimed Google used a Safari workaround to override iPhone users’ privacy settings, has been decided on appeal in Google’s favor. The suit tried to establish that representative action could be brought in the UK for data protection violation and loss of control for an estimated 4 million users. But the court determined specific damage/loss must be suffered to claim compensation.

CDPI Privacy Newsletter

In a case that could impact the business models of major tech companies, Google has been ordered to pay a €2.4 billion fine for using algorithms to favor its own comparison-shopping services over competitors in a breach of antitrust law. The case by the European Commission was ruled valid by the EU’s General Court but can still be appealed to the EU’s highest court.

CDPI Privacy Newsletter