July, 2022 - CDP Institute - Page 10

Dates : July 2022

Verve Group, which has assembled a herd of mostly-mobile ad buying and selling tools, has added self-service mobile ad buying platform Dataseat to its flock. Like other Verve properties, Dataseat specializes in placing ads without relying on customer or device identifiers that are rapidly vanishing due to privacy improvements. Dataseat’s approach uses contextual signals to optimize campaigns.

CDPI Newsletter

A Nielsen study that finds marketers spend too little on advertising might seem too self-serving to mention. But while the headline on this report is that 50% of campaigns spend too little to get optimal results, the unstated implication – that marketers should run fewer programs– is worth some thought. Bigger eggs, fewer baskets.

CDPI Newsletter

The build-vs-buy debate never ends, and sometimes build really makes sense. But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey. That’s down from 31% the year before. CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new. Download for more fun facts.

CDPI Newsletter

The EU Parliament has adopted new rules targeted at reducing the dominance of BigTech platforms including Google, Apple, Amazon, Microsoft and Meta. The Digital Services Act and Digital Markets Act apply to companies with a market cap over €75 billion and allow penalties up to 10% of global revenue. The EU Council must still approve the acts before they take effect.

CDPI Newsletter

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it. Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank. U.S. Treasury sanctions have banned transactions with Sberbank since February.

CDPI Newsletter

Delacon is claiming an Asia-Pacific first after integrating its call tracking solution into Google Ads to support campaign performance attribution. This integration increases call tracking accuracy and gives greater visibility on calculating cost per lead and cost per acquisition, which in turn improves campaign optimisation and drives increased return on investment.

CDPI Emerging Markets

Veridooh has debuted a new solution for verifying programmatic digital out-of-home (DOOH) advertising that combines out-of-home’s impact with digital’s efficiency and metrics. By providing third-party verification, advertisers can have confidence that their investment is being delivered as planned, encouraging further ad spend in the sector.

CDPI Emerging Markets

CHOICE, in a complaint to the Office of the Australian Information Commissioner (OAIC), said use of the technology by three of Australia’s biggest retail was unwarranted. They have been referred to the privacy regulator for recommended enforcement action.

CDPI Emerging Markets

A strong governance and regulatory framework, international investor base, diverse offerings, efficient tax regime, political stability and vibrant secondary capital market are key reasons that make Singapore the preferred listing destination for REITs or Trusts.

CDPI Emerging Markets

Ascential plc, the specialist information, analytics and eCommerce optimisation company in the United Kingdom, has acquired Intrepid E-Commerce Services Pte. Ltd. (Intrepid), a provider of eCommerce execution services to brands in Singapore.

CDPI Emerging Markets

Mottu, a São Paulo-based motorcycle rental startup, has raised $30 million in equity in a Series B round of funding, and also had secured $10 million in debt financing. Mottu started operations in early 2020 with a fleet of 200 motorcycles in its home city of São Paulo. By year’s end, it was up to 1,000 motorcycles and $2 million in annual recurring revenue (ARR). Today, the startup operates in eight Brazilian cities and Mexico City with a fleet of 10,000 motorcycles.

CDPI Emerging Markets

Vivanta analyzes not only devices such as smartwatches but also smartphones and other fitness devices with Internet access, giving it the whole user journey, with data such as heart rate, steps walked, sleep quality, and respiratory rate, all obtained with prior authorization. Its clients will then be able to create data-driven products, such as insurtech solutions and even fintech solutions that reward good health habits. The Mexico-based startup plans to provide its clients with tools to connect, understand and use people’s data.

CDPI Emerging Markets