November, 2023 - CDP Institute - Page 11

Dates : November 2023

In case you still haven’t read the memo, streaming digital services are really anxious to show you ads. The latest to drive home the message is YouTube, which has stepped up its war against ad blockers. They apparently issued a statement seen only by The Verge, to the effect that their previous anti-ad blocker tests have now gone global and ad-averse users can buy a paid subscription if they want.

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One company that’s surely rooting for YouTube to stay ad-friendly is Agentio, which just raised a $4.25 million seed fund for its platform to let digital creators sell ads within their creations on YouTube and elsewhere. The system gives media buyers a convenient interface to find suitable creators, place ads, and report results. So far the ad placements are made one creator at a time, although a programmatic approach can’t be too far behind.

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Most surveys about cookieless advertising report something between panic and willful ignorance. But respondents to this ID5 report were eerily calm: 49% were very confident and 32% were somewhat confident in their long-term addressability strategy, and 73% have already adopted at least one solution. A faith-filled 67% think most of their tech partners are fully prepared for the cookieless future too.

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CRM? CMS? MAP? Hubspot has given up trying to define itself and settled on “customer platform” as its label. They just confused things a bit further with a deal to acquire Clearbit, which describes itself quite clearly as “a top B2B data provider”. Clearbit was already available in the HubSpot App Marketplace but it will now be easier for Hubspot clients to enhance their files with data on 20 million companies and 500 million decision-makers. Price was not announced.

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Data clean rooms play a growing role in customer data management, so we have to pay attention to them, right? Clean room vendor Habu just announced quiver of product updates, including orchestration of clean rooms from walled gardens, media, and identity platforms; activation of target audiences across multiple partners; a zero-trust execution environment, and, of course, generative AI-based insights, use cases, and descriptions.

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You saw this one coming: bowing to pressure from European privacy regulators, Meta will offer paid subscription, ad-free versions of Facebook and Instagram to EU, EEA, and Swiss residents. Apparently Facebook will still gather their customers’ data but not use it so long as they continue to pay the protection subscription fee. After all, that’s a nice little profile you have there, my friend, it would be a shame if it were shared without someone you didn’t want to see it.

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Bengaluru-based martech startup ‘Hypergro’, has raised ₹7 crore (~USD$843,000) in a seed funding round. The company works in the domain of boosting brand revenues and reducing customer acquisition costs.

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Mitgo, a global IT/MarTech company launches Mombio, a specialised mobile app user acquisition and CPI/CPL/CPA/Revenue share monetisation services platform. Mobmio is a new mobile performance network with ambitious plans for the Indian mobile app market.

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Winly, an online store has introduced a unique shopping concept, aiming to disrupt the e-commerce landscape. Spearheaded by entrepreneur Hassan EL Imam, the new concept combines convenience with a gamified experience, making each purchase an opportunity to win.

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The Australian Communications and Media Authority (ACMA) meted out a hefty fine of AU$412,500 (~USD$264,000) for Uber’s disregard for Australian anti-spam laws, and the regulator warned other businesses to take care not to run afoul of these rules. Uber, which sent 500,000 marketing emails to customers who had previously unsubscribed, had been able to evade regulations because the emails were mislabeled as non-commercial. To date, the government’s crackdown in this area has netted AU$11M (~USD$7M) from businesses, and it has advised businesses to closely monitor their marketing.

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Ecommerce tech company, Rokt, which was founded in Australia and is headquartered in the US, will work in partnership with global online marketplace, Redbubble to maximize revenue opportunities at transaction via post-purchase offers. This is part of Rokt’s strategy of collaborating with a growing number of global ecommerce partners, including Lyft, Gopuff, ASOS, and Mercari. The partnerships provide advertisers with the chance to enhance their competitive advantage by targeting and engaging with a fresh set of online shoppers who are actively making purchases.

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According to “Reaching new heights: navigating the path to profitable growth, today” report released by Google, Temasek, and Bain & Company, the Southeast Asia region’s gross merchandise value (GMV) continues an upward trajectory and is set to reach USD$218 billion, growing 11% year-on-year (YoY) despite global macroeconomic headwinds. The report also reveals that SEA’s revenue from the digital economy is poised to hit USD$100 billion this year, growing 1.7x as fast as the region’s GMV. The report marked the 8th edition of the e-Conomy SEA report.

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