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Mexicans can put their cryptocurrencies to a new use: using them as collateral for a credit card. This is thanks to the card launched this week by local startup Crecy, developed in collaboration with Pomelo, a payment infrastructure and card issuance company from Argentina. Those who want to obtain it must leave Bitcoin, Ethereum, Solana, Cardano, or Polkadot as collateral and will be able to access a line of credit ranging from 1,000 to 720,000 Mexican pesos (US$50 to US$35,000 approximately).

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Argentina is the first market in Latin America where Bitso (Mexican Cryptocurrency Exchange) launches crypto payments through QR codes. This payment method will enable Bitso’s one million users in this country to pay their daily expenses from their apps at any merchant that accepts QR payments. To make a payment, the user can choose between Argentine pesos (ARS), USD stablecoins, Bitcoin (BTC), Ether (ETH), or DAI.

CDPI Emerging Markets

Better first-party data is often offered as a way to compensate for the loss of third-party data due to privacy changes. So it comes as a shock that CMOs in this Wunderkind survey rated first-party data the least useful tool for improve martech results. In fact, respondents were pretty negative on tech in general: just 9% felt their tech strategy improves their marketing performance, 90% felt resources gaps were hindering their success, and 71% plan to reduce online marketing spend in the future.

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Regardless of what CMOs see from their lofty perch, the demand for data management tools continues to grow in the trenches. Low-code data import tool Flatfile is meeting this with capabilities that simplify connection to new data sources. They just raised a $50 million Series B, bringing total funding to $95 million.

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Tailwind provides social media and email marketing tools to small businesses. They’ve only raised $10.7 million but have just added their seventh acquisition, paid ad management platform Nectar 9. The goal is to offers small business owners a single tool for all types of marketing.

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We don’t like bad news any more than you do, Dear Reader, but that’s what bubbled up today. Integral Ad Sciences reports that ad fraud rates jumped substantially in the first half of 2022, even as time-in-view continued to shrink and brand risk rose. On the brighter side, anti-fraud protection reduced fraud rates by more than 90% compared with campaigns lacking fraud detection. Lots of detail here by country and device if you happen to need it.

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Cybersecurity professionals are an inherently gloomy breed, so it’s no surprise that Trellix finds 60% say they’re struggling to keep up with evolving threats. A majority report their company lost more than 5% of revenue to security breaches in the past twelve months. Oddly enough, just 20% say they’re working to change their security approach, which can’t bode well.

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Three-quarters (76%) of U.S. marketers feel their digital ad industry should do more to reduce carbon emissions, according to this Good-loop study. Half (51%) say their organization plans to reach net zero carbon impact at some time, although just 24% have set actual targets. More (61%) are at least tracking carbon cost of their campaigns.

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After thorough review, the Danish DPA ruled against allowing use of Google Analytics, having determined that the tool’s settings and terms of use don’t comply with EU regulations. This follows like decisions earlier this year by Austria and Italy and is seen to represent a common position among EU regulators.

CDPI Privacy Newsletter

The US National Basketball Association (NBA) is accused, in a new class action lawsuit, of sharing digital information that combines personal information NBA allegedly collects on its video viewers with unique Facebook identifiers, rendering the personal data identifiable. The suit, brought by a California resident, claims the NBA profits substantially from sale of the data, and, since users have not been made aware of this use, this allegedly would be in violation of the 1988 Video Privacy Protection Act (VPPA), which disallows having viewing history without consent.

CDPI Privacy Newsletter

Germany’s controversial data-retention law pertaining to telecom has been found to be incompatible with EU law by the European Court of Justice (EJC), so is now overturned. The law, which had permitted user data storage for up to ten weeks and permitted German law enforcement authorities to request it from the telecommunication companies, was a revision of an earlier law rejected by a German court. The EJC’s decision is consistent with arguments it has made against Sweden, France, Belgium and the UK over what was deemed unnecessary data retention.

CDPI Privacy Newsletter

The European Data Protection Supervisor (EDPS) has taken the unusual step of suing Members of Parliament (MEPs) to prevent them from enacting legislation that would allow law enforcement agency, Europol, to sidestep stricter privacy rules the EDPS wants. EDPS had ordered Europol to erase data it was holding on individuals who had no proven crime record, but MEPs and national governments stepped with alternate legislation that would shield Europol and expand its ability to sell data.

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