CDP Institute

The California Consumer Privacy Act (CCPA) had allowed B2B enterprise-level firms a grace period during which much data shared by employees and data distributed between b-to-b contacts was exempt from the type of privacy requirements mandatory with consumer data. But that exemption will end on January 1, 2023 at which point vendors, partners and employees will have the right to access and request to delete information collected from relationships with b-to-b businesses they work with.

In what would be a major change across the Internet, the White House wants Congress to overhaul Section 230 and to rein in big tech. The law, which has been challenged by Democrats and Republicans for different reasons - in the first case wanting to protect against extremist content, hate speech and misinformation; and in the second to disallow censorship of conservative viewpoints – protects social media and online content providers from liability for content.

Switzerland’s Federal Council has issued orders that revise ordinances in its Data Protection Act to reflect technical advances, bolster individual rights and provide more transparency in data handling. The intent is to ensure compatibility with EU laws and guarantee the country’s laws are viewed as adequate and in line with what other countries need for business and cross-border data transfer. The new Data Protection Ordinances (OPDo) and Data Protection Certifications (OCPD) will take effect on September 1, 2023.

Consensus from advertisers, according to an Integral Ad Science (IAS) survey, is that companies should not mess around when it comes to finding, quickly fixing, and guarding against misinformation. This is because their customers won’t buy brands they don’t trust. In fact, 65% of consumers report they’re unlikely to purchase from a brand that advertises misinformation, 73% feel unfavorably toward brands they associate with misinformation, and 80% agree that misinformation is a serious digital media problem.

Interesting findings from Pew Research Center’s survey which found 62% of teens 13-17, believe it’s more important for people to feel welcome and safe online, than it is to be able to freely speak their minds. The numbers contrasted with the 18-29 age group, where 57% of adults preferred free speech. In fact, teens were found to be more closely aligned with a much older generation, age 65+, where 58% would choose feeling welcome and safe – though even they came in slightly below the teens. Not surprising when you... Read More >

The lawsuit objection was claiming that broadband companies were being treated differently than other companies, but the groups since decided that since this issue is not a factor in new state or proposed federal laws, they’ll focus advocacy efforts elsewhere.

This is one of a number of changes and challenges Meta has seen as Facebook’s market share has dropped, in large part due to Apple’s IOS privacy changes.