News - CDP Institute - Page 341

With a fast-growing base of digital consumers and merchants, acceleration in e-commerce, and food delivery, the Philippines’ current internet economy has been recorded as the nation with the highest internet economy growth, with a rate of 93%, according to the latest collaborative research from Google, Temasek, Bain & Company. This has previously been predicted to grow from US$9b in 2020 to US$17b this year.

CDPI Emerging Markets

AI-powered customer data platform Blueshift has expanded into Asia Pacific with Sumit Ramchandani at the helm as MD, months after it raised US$30 million in Series C funding in February this year. Ramchandani was previously CEO of AirAsia Media Group.

CDPI Emerging Markets

Audigent, which enables ad targeting based on publisher’s first party customer data, has linked its audiences with TransUnion’s TruAudience Data Marketplace. The deal will let advertisers filter publisher audiences against more than 300 audience segments assembled by TransUnion. TransUnion says it has “insight” into 98% of U.S. adults and more than 127 million homes.

CDPI Newsletter

Digital media measurement vendor DoubleVerify has agreed to pay $150 million for OpenSlate, which rates social media content for brand safety, suitability and subject matter. OpenSlate helps advertisers decide where to run their campaigns, while DoubleVerify reports on content seen after campaigns have run. Nice.

CDPI Newsletter

I’m not sure that “data reliability” is a distinct software category from, say, data pipelines, data quality, and data observability. Still, Monte Carlo used it a year ago and now there’s Datafold, which checks the impact of system changes on data quality before rather than after they go into production. They just raised a $20 million Series A. Related: Anomalo recently raised $33 million for automated data quality analysist and Cascade Labs raised $5.3 million for no-code data workflows.

CDPI Newsletter

Marchex, which uses AI to analyze telephone conversations as they happen, has added a new integration hub to give other systems access to its technology. Platform integrations are now available for Twilio, RingCentral, Five9, Telnyx, and Amazon S3. The company also supports data integrations with systems including Salesforce Sales Cloud, Google Marketing Platform, and Adobe Experience Cloud.

CDPI Newsletter

Here’s a little bundle of ad measurement news, if you’re into that sort of thing. (We won’t judge.) Omnicom Media Group is organizing an industry-wide initiative to set standards for connected TV (CTV) ad inventory, identity and fraud protection practices. The Association of National Advertisers plans to test a cross-media measurement system from VideoAmp. And mobile marketing analytics vendor Adjust can now relate app conversions and post-install events to CTV ad campaigns.

CDPI Newsletter

Look, this whole “retail media” thing is intriguing, and so is live-stream social shopping. But does the world really need to combine them as Pinterest TV? Well, it’s now a thing.

CDPI Newsletter

With a ruling still months away, IAB Europe proactively announced its Transparency and Consent Framework (TCF) will likely be found in breach of GDPR by Belgium’s data protection authority. TCF ‘consent’ pop-ups appear on 80%+ of European websites and apps, and TCF claims users have control over how their data is used. However, if this is found be noncompliant with regulations, it adds to pressure within the EU for a ban on behavioral advertising, something already being pushed by the EU Parliament.

CDPI Privacy Newsletter

Facing metacriticism in the news – and following US Federal Trade Commission (FTC) concern (plus $5 billion fine) previously, and a $640 million biometric data class action brought this year in Illinois; Facebook [now Meta Platforms] is shutting its facial recognition system. While this (I won’t say metamorphosis) is a major concession, the company did not rule out using facial recognition in other products. However, this move should mean the platform will no longer recognize faces in photos, videos or Memories, although it will still allow people to manually tag... Read More >

CDPI Privacy Newsletter

Kenya’s National Assembly has granted its banking regulator the right to revoke permits of operators who breach customer confidentiality or share data on loan defaulters with third parties.

CDPI Privacy Newsletter

Online ad trackers ensure almost instantaneous opportunities for websites and apps to reach us with opportunistic ads via cookies, pixels and device profiling. Surfshark looked at the most popular websites internationally to find out which had the most trackers prepared to target me and you.

CDPI Privacy Newsletter