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Home grown media intelligence startup, Truescope, has secured $6.2 million in funding to support its international expansion efforts. The latest investment round was led by venture capital firms, Investible and Jelix Ventures, as well as other private investors. The funds will be used to launch and support Truescope’s USA market entry and accelerate engineering and technology innovations in the SaaS platform’s pipeline.

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Data breaches in Australia are on the rise, particularly in the financial and healthcare industries. The Australian government is revising its cybersecurity frameworks and policies to strengthen resilience against nation-state threat actors. However, even the Australian Signals Directorate (ASD) admits that proposed security frameworks only raise the baseline of security. To help Australian businesses avoid some of the common malpractices that facilitate data breaches, we’ve compiled a list of some of the biggest data breaches in Australia, ranked by magnitude of impact.

CDPI Emerging Markets

A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes (42%), making analysis faster (41%) and making analysis easier (52%). Yabble CEO and founder Kathryn Topp says this evolution will allow businesses to spend time on what really matters — capitalising on opportunities — rather than manually... Read More >

CDPI Emerging Markets

Lots of measurement news today, Dear Reader. Here’s a $121 million Series D from Insider, which connects data across all channels and uses AI to predict customer behavior and select optimal journeys and messages for each individual. The “connect data across all channels” sounds a lot like a CDP, but they don’t seem to be sharing the results with other systems.

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Datafuelx also uses customer data to make AI-based predictions. Their particular focus is ad buying. They just launched with two products: precisionX, which creates customer ID files grouped by predicted ad exposure levels, to enable supplemental targeting; and outcome, which estimates business results from outcome data sets and uses them to predict the impact of media plans for linear TV.

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Naviga offers publishers a collection of tools to build content, sell ads, and target content. They just bought Abacus, which offers somewhat overlapping services for subscription-based businesses. It even includes what they call a Customer Data Platform, which creates a single customer view.

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Treasure Data has launched a “test drive” offering an AWS Marketplace. The one-month, $39,000 subscription includes help from Treasure Data engineers to prove selected use cases. Treasure Data is far from the only CDP on AWS Marketplace, although this sort of test drive is less common.

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Companies looking to build their own CDP-equivalent often start with Snowflake as their base, but soon find there’s a lot of development required to deliver a complete solution. Snowflake just made things a little easier by buying Streamlit, an open-source framework that helps developers and data scientists to build data apps. Price was reported as $800 million.

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Even deeper in the technical weeds, data transformation framework dbt Labs raised a $222 million Series D, bringing total funding to $414 million. Dbt lets users create programs that it translates into SQL code for database management. Their vision is to create a “semantic layer” that translates between applications and an underlying cloud database. How exciting is that?

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noyb (a.k.a The Center for Digital Rights – and short for “none of your business”), the NGO led by Max Schrems, sent 270 complaints to websites that used cookie banners deemed non-compliant with GDPR. This is after the group alerted sites and gave a 60-day grace period to change banners before making public complaints. This is the same group that in 2021 got regulators in Austria & France to declare Google Analytics’ data transfers illegal.

CDPI Privacy Newsletter

Meta & Google seem shocked that Australia thinks Australians would prefer to protect their personal information and risk losing benefits provided by ad-supported apps. What can the government be thinking with regard to plans for the Australian Privacy Law? Meta argues these protections will hurt small business, as it did when Apple conceived of stricter on-device privacy controls (which have proved enormously popular with consumers)…while Google raised a geolocation technicality – stating that restricting addresses would be onerous, and perhaps blocking just postcodes would be sufficient. For whom, one might... Read More >

CDPI Privacy Newsletter

The Philippines’ controversial new SIM Card Registration Bill may soon be challenged in court. The law requires purchasers of SIM cards to register with name, ID and phone number before purchasing a SIM card, and disallows use of fictitious identities in social media accounts. Activists have claimed this robs users, including celebrities and political activists, of the right to anonymity in communication.

CDPI Privacy Newsletter