CDP Institute

Adobe Advertising Cloud has added LiveRamp’s RampID, which links online devices owned by the same person.  That lets advertisers do fun things like frequency capping and audience-based targeting across desktop, mobile, Connected TV and more.  Without cookies, of course.

Google is rolling out Enhanced Conversions, which helps advertisers to connect ads to purchases without cookies.  It relies on the advertiser capturing a customer identifier, like an email address, when the ad is served and again when the customer makes a purchase, and sharing hashed versions of both with Google.   The target market is apparently companies that can’t bring the two bits of information together by themselves.

Remember Zendesk’s crazily-priced deal to buy Momentive, which owns SurveyMonkey?  Well, you can drop it down the memory hole: Zendesk’s stockholders rejected the $4.1 billion all-stock agreement in a vote announced last week.  That sound you hear is a bursting bubble.

Just in time for the weekend, Twilio Segment has published the latest edition of its CDP Report, which offers an API-view of its 25,000+ clients’ activities.  Most intriguing news is the median number of apps per client fell by 9%, suggesting companies are consolidating their tech stacks.  Snowflake and Google BigQuery were the fastest growing apps, and advertising is now used by 53# of their customers.

In case you’re a fast reader, Blueshift also has a survey to snuggle with.  It’s focused on showing that dynamic, personalized, cross-channel marketing campaigns get better results, and proves it at least five different ways.

And here’s some actual news: risk analytics vendor Verisk has purchased Infutor, which provides identity resolution and customer intelligence data.  Verisk plans to combine Infutor with Jornaya, which offers somewhat similar services but to different industries.