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The News Gods have been mostly on vacation this week, but they did share that casino and events operator Bally’s Corporation is buying Telescope Inc., which builds real-time engagement solutions for live and online events. The deal will bolster Bally’s interactive brands. It’s an example of brands buying technology companies instead of just using their products.

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While brands sometimes buy tech for themselves, most tech acquisitions are still by other tech companies who want to expand their scope or snap up a competitor. Verint, which rather grandiosely calls itself “The Customer Engagement CompanyTM” but basically analyzes phone calls, has expanded the old-fashioned way by purchasing Conversocial, which provides messaging tools for human and bot service agents. Price was $50 million.

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So many companies are offering post-cookie, cross-channel identity solutions that it’s not clear whether a new one really counts as news. But Samba TV does have an interesting story, starting with data from sensors built into smart TVs and extending that through probabilistic matching to identify all devices in a household. They just launched a proprietary identifier, SambaID, which will let advertisers buy and measure deduplicated household-level audiences across digital devices.

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Martech stacks changed more in the past year than the three previous years combined, say 77% of marketers in this Sitecore survey. But the silver lining has a cloud: 72% said most of the changes were short-term fixes that will have to be cleaned up in the future. Oh, and most of that martech innovation was aimed at moving technology to the cloud, while customer loyalty, personalization, and integration got reduced attention.

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Marketers in this Salesforce report also report lots of pandemic-driven changes. But the longer-term trends are more interesting: a doubling in the number of B2C data sources from 2020 to 2022; increase in “dynamic cross-channel coordination” from 31% in 2018 to 68% in 2021; 70% say they have a CDP. Especially intriguing: just 26% say privacy compliance is challenging, down from 32% last year.

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I’m not sure what to make of this item: programmatic video platform Tremor Video says it has breached the walled gardens with a collection of 85 million U.S. consumer profiles that span multiple social platforms. What seems to be going on is they use ICX Media profiles with segments derived from social media activity, such as posts, shares, and comments. Delivery comes through connected TV and other video campaigns. Vague but interesting.

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Dovetail, a Sydney-based software company that enables teams to make better decisions through deep customer understanding, today announced that it has raised $5 million AUD to further scale the reach of its customer research platform.

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More than 30 per cent increase in revenue off email marketing, lifts in customer lifetime value and omnichannel marketing are wins from a marketing and customer technology investment.

CDPI Emerging Markets

Citi Australia is getting into the buy now, pay later (BNPL) market with its new product called Spot, which is being issued by company subsidiary Diners and will officially launch in October.

CDPI Emerging Markets

Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to e-commerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%.

CDPI Emerging Markets

AirAsia’s e-wallet arm BigPay has secured approximately US$100 million in financing from South Korean conglomerate, SK Group. The company said that the funding will be used to further its mission to become the leading challenger bank in Southeast Asia, with plans to build out its offerings, accelerate product development and scale.

CDPI Emerging Markets

In this very different time, retailers are trying to do whatever they can to survive as more shoppers move to the online world to purchase products and services. While having an online channel is necessary for today’s retailers, many transactions still happen in their physical stores. Hence, retailers must leverage their data collected from both the online and offline worlds. The retailers that successfully do so will stay relevant in this era, as they can seamlessly provide an omnichannel retail experience to their customers.

CDPI Emerging Markets