News - CDP Institute - Page 530

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

You weren’t too interested in yesterday’s acquisition stories, Dear Reader, so you probably don’t care that email provider Pathwire, which owns Mailgun and Mailjet, just bought email preview and testing company Email on Acid. But any company that is cool enough to name itself Email on Acid deserves a mention.

CDPI Newsletter

Cloud database Snowflake gets a lot of attention as a CDP platform. They just announced planned features to make it easier to sell data in their Data Marketplace, to detect and tag personally identifiable information, and to create anonymized analytical data views. All helpful for CDP users. Release dates are not set.

CDPI Newsletter

B2B data and solutions vendor ZoomInfo is buying Insent, a chat system that also identifies visitors, routes them in real time to the right account owner, and can schedule future conversations. It’s the company’s fourth acquisition since DiscoverOrg bought ZoomInfo in February 2019 and adopted the ZoomInfo name the following September.

CDPI Newsletter

Email services company iContact is expanding into search engine marketing with the purchase of Moz. iContact is owned by J2 Global, which owns dozens of companies including email providers Campaigner, Communicator, SMTP, and Kickbox.

CDPI Newsletter

Hi David, tell us about yourself and your background. I started my career as a direct marketer in magazine circulation. That means I was running a subscription business well before ‘software as a service’ and doing the kinds of analysis that today is common when analyzing online advertising results.

Press Releases & Coverage

Big Tech is under attack from many directions these days. The latest blow was landed in France, which reached an $268 million anti-trust settlement with Google that also requires changes to give competing ad platforms equal access to Google’s ad server and Ad-X ad exchange. Critics felt the fine was too small to matter.

CDPI Newsletter

Switching to cheerier news, this Rackspace study finds that a mix of business and IT managers ranked improved customer experience as their top strategic priority, ahead of security, digital transformation, and cost savings. Personalization was close to the bottom on the list of CX application benefits; top benefits included 24×7 availability, demonstrating security, and greater engagement.

CDPI Newsletter

This Forrester study for Teradata and Celebrus also addresses CX technology. Most interesting findings are that more companies have personalization tools (49%) than customer data management systems (39%), and more have next-best experience and real time decision engines (31%) than basic customer analytics (23%). Apparently that crawl-walk-run thing isn’t as popular as you thought.

CDPI Newsletter

While Apple forced apps ask permission for 3rd-party tracking, Android will wait for them to opt-out before automatically erasing the Ad ID field. It’s a step towards greater privacy but will also hinder analytics and fraud detection. Google has said that it will provide an analytics and fraud detection alternative in July. The company also plans to offer users more privacy options.

CDPI Privacy Newsletter

The UK's Competition and Markets Authority (CMA) and EU's Competition Commission are investigating whether Facebook is misusing ad data to gain unfair advantage over competitors. They plan to coordinate efforts and look into use of data for classified ads and online dating. This heightens the risk for Facebook.

CDPI Privacy Newsletter

Maryland and Montana are first in the U.S. to restrict police use of DNA matching. The new laws are consistent with increasing privacy concerns about use of consumer genetic data. Maryland’s new law will require a judge’s sign-off before DNA markers from a crime scene can be matched against genealogy data. Montana will require investigators to have a search warrant before being allowed to use a consumer DNA database – unless the individual’s right to privacy has been waived.

CDPI Privacy Newsletter

Users have been alerted to privacy policy changes that indicate TikTok plans to collect more personal data from U.S. users, including voiceprints and faceprints. This may also include object recognition (identifying scenery and images within photos), and location identification. While TikTok hasn’t commented how it plans to use this material, it may be partly in response to new state privacy laws in the U.S.

CDPI Privacy Newsletter