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Podcast Ad Revenues to Top $1 Billion in 2021: IAB Report

May 13, 2021
How big is the U.S. podcast ad market? Funny you should ask: the IAB estimates it will top $1 billion in 2021, after growing a pandemic-fueled 19% in 2020. It’s a place to spend some of those ad dollars made less effective by targeting-hostile privacy rules. Speaking of: HubSpot just launched a podcast network but the mission is to deliver content to its audience of entrepreneurs and marketers (and entrepreneurial marketers), not to sell advertising.
CDPI Newsletter

In Brief: Peloton equipment API flaw may have exposed data of millions

May 11, 2021
The same week that Peloton announced a voluntary recall of two treadmills, independent research firm, Pen Test Partners say they notified the company in January of flaws in its API that could allow unauthenticated individuals to view sensitive information, even for users who chose private mode account settings. The security firm says that the company’s initial fix did not fully solve the problem and Peleton has not fully reported how many people may have been impacted.
CDPI Privacy Newsletter

Google Play to add “safety” sections for mobile apps

May 11, 2021
Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.
CDPI Privacy Newsletter

Mobile ad-blocking up 10% since 2020, but 74% okay with consent-based ads that respect privacy

May 11, 2021
A new survey from ad tech firm Blockthrough found approximately 40% of consumers say they use ad-blockers, almost double the rate of what traditional adblock detection from U.S. publishers indicates. Many prefer to block ads completely via privacy browsers, or use ad block tools, but also will consider ads when companies respect privacy preferences and provide consent options.  In fact, 63% said they would accept non-intrusive ads.
CDPI Privacy Newsletter

Passwordless authentication on the rise

May 11, 2021
The trend of using passwordless authentication continues to grow. Last spring, Microsoft reported that 150M people used it for Windows login, and now a Cybersecurity Insiders and HYPR report shows how and why businesses are adopting it. While 67% lack a UX team for security, they see it as a cost-saving measure 14% and an important as part of digital transformation 21%. Read More – report Read More – Credential theft types
CDPI Privacy Newsletter