CDP Institute

Neustar, another identity resolution giant, has introduced two new services for compliance with the California Consumer Privacy Act (CCPA). Identity Verification for CCPA ensures that people making a data access request are really who they say they are. Identity Resolution for CCPA helps organizations link all data they have about each individual. Enforcement of CCPA is still set for July despite industry pressure for delay. https://www.ana.net/blogs/show/id/rr-blog-2020-04-New-Executive-Order-Significantly-Impacts-CCPA-Rulemaking

Mobile messaging platform Attentive has added $40 million to the Series C financing it announced in January, bringing the Series C to $110 million and total funding to $164 million. Life may not be normal but the economy hasn’t ground to a complete stop.

I never expected to write that headline and you never expected to read it, Dear Reader, but such are the times. Two-thirds (69%) of respondents to this Monday.Com survey said they enjoy working from home more than they expected and 54% said they’re more productive than at the office. Things are so bad that I’m printing this without a link to the full survey.

This story is more important but less interesting: Beyond Identity has launched with the promise to replace passwords while increasing security. It works by giving each device a highly secure encryption key, which applications use to authenticate identity through API or SDK connections. Credibility comes from the company founders, who are industry pioneers Jim Clark (Netscape and Silicon Graphics) and TJ Jermoluk (@Home Network). That, and $30 million in funding.

Back to surveys. TEKsystems found that making improving customer experience is the top goal for digital transformation programs (72%), making information accessible across the organization is the most important action for success (61%), and integration of technology, systems and platforms is the most common benefit (46%). They don’t mention Customer Data Platforms but these are all CDP memes.

In case you’re wondering, Department of the Obvious Senior Intern Jamie is safely sheltering in the attic. But he still keeps an eye on industry news and just shared this survey from marketing agency Element-R Partners, which found that 74% of marketers had changed or reduced activities during the pandemic. A majority (61%) were somewhat or highly annoyed by business-as-usual messages.

Apple and Google are cooperating on a contact tracking system to help slow coronavirus’ spread. What’s most interesting is that they’re following good privacy practices by not building a central registry of personal behaviors and by reaching people without learning their identities. So, yes, privacy is possible when developers make it priority.

Lest you get all warm and fuzzy about Google and Apple’s noble efforts, this Trustpilot study reminds us that being socially responsible is good business. They found 66% of online shoppers will pay (slightly) more to buy from a socially responsible firm and 90% have chosen not to buy from a company because of its bad reputation. Jamie provided this one too.

Many advertisers are avoiding coronavirus-related stories. But 62% of ads flagged by keyword-based ad blocking are actually brand safe, according to adtech vendor GumGum. This matters because publishers earn less revenue and advertisers miss good media buys.

Ad viewability is another important thing that’s tricky to measure. Content discovery vendor Taboola, which places those bizarre-but-enticing “paid content” stories on many Web sites, has partnered with analytics vendor Moat to charge for video ads based on viewability or completed views rather than clicks. Problem solved.

Attribution is the mother of all measurement challenges. Neustar and iSpot.tv have connected their data to make it a little easier. iSpot tracks ad views across 12 million opted-in smart TVs and lets clients add their own information including retail sales. Neustar is integrating iSpot data with its own consumer information, enabling advertisers to build richer audience profiles and attribution analyses. Problem not quite solved but it’s one more piece of the puzzle.

Just 20% of marketers have real-time or daily access to cross-channel marketing performance data, according this study from Salesforce’s Datorama. Only 33% say they have “excellent” marketing data integration and management. No surprise here but it’s why we keep reporting on data integration technologies.