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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
The Zebra Case Study (Hightouch)
A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.
Customer Data Platforms: Delivering Real-Time CX and Personalization at Scale for Global Brands (Salesforce Data Cloud)
Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.
Making Sense of the Changing Identity Landscape (Tealium)
Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.
Amperity Customer Data Cloud (Amperity)
See how leading brands are turning complex customer data into business-ready insights.
Upcoming Webinars/View Full Schedule
Pulse Check: Is Your Consumer to Patient Engagement Strategy Built for the Digital Age?
Webinar from Redpoint Global.
Mastering Identity, Maximizing Impact: MilliporeSigma’s Roadmap for Data Readiness
Webinar from Redpoint Global.
Upcoming Live Events/View Full Schedule
Digital Velocity 2025: Global Greatest Hits
Virtual event from Tealium. Registration is free.
The MarTech Summit Dubai
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
From the Blog
Social Media Strategies That Drive Real Business Growth in 2025
Social media has evolved from a nice-to-have marketing channel to an essential business tool that can make or break your company’s growth trajectory.
CDP Institute Round Table June 2025
CDP Institute Member Roundtable Notes for June 25, 2025
UK Marketers Prioritise Balancing AI’s Efficiency with Brand Authenticity
CMOs face the challenge of navigating a complex and ever-changing martech landscape.
CDP Institute Round Tables May 2025
CDP Institute Member Roundtable Notes for May 22, 2025
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