September, 2021 - CDP Institute - Page 12

Dates : September 2021

Conversational analytics is another growing space. The latest news there is that contact center AI vendor Observe.AI bought ScopeAI, which automatically extracts insights from chat, email, and social conversations. Related items we’ve already reported include: ZenDesk’s purchase of Cleverly, Level AI’s launch with $15 million funding, Involve.AI’s $16 million Series A, and Verint’s purchase of Conversocial.

CDPI Newsletter

Messaging platforms are also hot, although I have just one item today: Netherlands-based Trengo has raised a $36 million Series A. Trengo combines customer and employee communications across multiple messaging channels, so it also plays in the equally-hot collaboration platform space.

CDPI Newsletter

The Irish Data Privacy Commissioner (DPC), the EU’s lead data privacy regulator, issued the fine after determining that WhatsApp did not meet transparency obligations from a December ruling, and did not clearly disclose how user data would be used by Facebook and other companies.

CDPI Privacy Newsletter

A DNA test manufactured by BGI, a company that has now been found to conduct research for China’s military, has been used widely in 50+ countries. Now, health regulators in Canada, Slovenia, Germany, Estonia, and Australia have raised concern about data transfers and the company’s lack of transparency.

CDPI Privacy Newsletter

Australia’s Senate just passed the Surveillance Legislation Amendment Bill, which provides the police sweeping authority over online data, allowing law authorities to take over accounts, alter and delete data. While designed to tackle serious crimes, critics are concerned the scope of the law, which is pending final approval by the Governor General, seems very broad.

CDPI Privacy Newsletter

Data leaks are less a concern to consumers than poor environmental records or product failures, according to a YouGov survey, though the number increases substantially in Asia-Pacific markets.

CDPI Privacy Newsletter

Findings include: 1) while 85% of 1,000 marketers surveyed think consumers understand their privacy policies, only 61% of consumers read them and half of those understood them; 2) 60% of the consumers said they want more information on how to change or delete their data; marketers, meanwhile, are facing challenges from multiple market forces.

CDPI Privacy Newsletter

After a 12-month grace period, the UK’s children’s design code requires compliance to protect by design and default if a user is, or is suspected to be a child (defined here as users under age 18). This applies to connected toys, games, and edtech as well as to online retail and other online services, including social and video sharing platforms.

CDPI Privacy Newsletter

The fraud-prevention, privacy and compliance company, which now has a total of $22.7 million investment. plans, in part, to use the new investments to focus on emerging international regulatory obligations.

CDPI Privacy Newsletter

Data shows 40% allow tracking in US, and 47% do globally on average across all apps. On social media apps the rate of opt-in was slightly lower.

CDPI Privacy Newsletter

Let’s do surveys today, Dear Reader. Adobe offers a plethora of fun facts. Sixty percent of personalization use cases rely on third-party cookies but just 37% of marketers feel ready for the cookieless future. More consumers would share data in exchange for seeing no ads (55%) than for personalized experiences (53%) or free online services (39%). Just 37% of marketers have real-time access to a central customer record. Even more fun: only 28% with a central customer record said their CDP could read it, suggesting central customer data often sits... Read More >

CDPI Newsletter

This Forrester study for IBM found that 71% of senior adtech managers are exploring privacy-friendly data sets as a way of coping with cookie deprecation. This compares with just 49% trying to build trust to improve voluntary sharing, even though the group said loss of consumer trust is the biggest problem with new privacy rules. Nearly all agreed that personalization expectations are rising (91%), that privacy makes personalized advertising harder (87%), and that privacy regulations put traditional targeting and tracking methods at risk (87%). Privacy-safe targeting was the most-cited use... Read More >

CDPI Newsletter