September, 2021 - CDP Institute - Page 11

Dates : September 2021

Founded in July 2019, Mexico City-based Flat.mx started out with a model similar to that of Opendoor, buying properties, renovating them and then reselling them. Flat.mx is growing sales by 70% quarter-over-quarter and has increased its inventory by 10x over the last year, according to its founders. It has also nearly tripled its headcount from 30 at the middle of last year to over 85 today.

CDPI Emerging Markets

Autochek, a Nigerian automotive online marketplace, announced that it has purchased Cheki Kenya and Cheki Uganda from Ringier One Africa Media (ROAM) for an unspecified sum. The company had previously acquired Cheki Nigeria and Ghana as part of its West African launch.

CDPI Emerging Markets

Safaricom’s flagship mobile money platform M-Pesa has hit 50 million active customers in Africa, boosting its position as the continent’s largest fintech company. M-Pesa is run by Safaricom and Vodacom and is now available in Kenya, Tanzania, Mozambique, the Democratic Republic of Congo (DRC), Lesotho, Ghana and Egypt. It provides customers with access to the widest agent network across the continent with more than 430,000 agent outlets and cashless payments in more than 400,000 businesses.

CDPI Emerging Markets

Dukaan, a year-old startup that helps merchants in India set up digital stores quickly and easily using no-code tools, has received $11 million in funding. Plans are to expand the company’s offerings and expand more broadly in the South Asian market.

CDPI Emerging Markets

New report shows India with 140 million e-retail shoppers, just behind China and the U.S., with $38 billion total sales in the fiscal year ending March 2021. Projections are for India’s e-retail market to reach $120-$140 billion by 2026.

CDPI Emerging Markets

Australian buy now, pay later company Zip this week acquired South Africa-based BNPL player Payflex for an undisclosed amount.

CDPI Emerging Markets

Ever-sophisticated use of intent data and predictive intelligence, along with a stronger emphasis on marketing’s contribution to revenue, are firmly in the sights of Boomi’s marketing chief as she looks to fuel growth at the tech vendor.

CDPI Emerging Markets

Apple, Google, Facebook and other big tech companies are facing tough new regulations in Australia to rein in their anti-competitive behaviour.

CDPI Emerging Markets

Ascend2 took a look at the state of marketing automation and found that just 20% of respondents feel they are using their system to its full potential. Lack of training (39%), resources (32%) and budget (31%) were the most cited obstacles, ranking well ahead of poor integration (16%), missing features (14%) and decentralized data (14%). This doesn’t mean integration is a solved problem: just 7% of respondents said their marketing automation is fully integrated with other systems and 29% said it’s mostly integrated.

CDPI Newsletter

This Third Door Media / MarTech survey found 67% of organizations replaced at least one marketing tool in the past year, with marketing automation (24%), email distribution (23%) and CRM (23%) at the top of the list. Interesting, but there’s no baseline of how many had each type of system in the first place. Just over half said getting better features was the main reason for replacement – far outpacing cost. About 30% of the replacement systems were home grown. Download for more on decision time, upgrade champions, Covid impact,... Read More >

CDPI Newsletter

This just in from Lake Wobegon: two-thirds (68%) of respondents to this Lucidpress survey said they’re confident that most of their company’s content is relevant, even though only 32% find other companies are sending relevant content to them. Possibly related: 27% consistently measure the ROI of the content they create. Just 32% say more than half their content is personalized.

CDPI Newsletter

Headless commerce makes it easier to deploy custom ecommerce front-ends by providing the underlying processing technology. It’s an important trend but there’s too much happening to cover in depth. So here are some headlines to give you a flavor: Shopistry has integrated with the Square payments platform and joined its App Marketplace. Fast Simon has expanded its Shopify integration with a new shopping optimization tools. OneView Commerce has made its transaction engine available on Microsoft Azure. You get the idea.

CDPI Newsletter