October, 2021 - CDP Institute - Page 8

Dates : October 2021

Ghanaian start-up Kaazi has launched the public beta of its football talent identification and recruitment platform, which will be available to all football players in Africa. Founded in July by Nana Yaw Oppong-Mensah, a former football player, coach and scout, Kaazi is a web-based platform that allows football players to build their own profiles by adding videos and match highlights to showcase their talent directly to scouts and professional football clubs.

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As male-dominated as the African tech space is, some women are making their mark, serving as a source of encouragement for more women to dive in. To celebrate this year’s International Day for the Girl Child, Techpoint Africa showcases four tech women doing big things in African Tech; their work, life and how they’re navigating a male-dominated ecosystem.

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Pandemic-driven growth in India’s ecommerce, food and grocery sectors combined with reverse migration of workers from cities back to their hometowns has put blue-collar workers in high demand. Now companies in India are investing in upskilling that workforce to fit new working models in recognition of changed economics and to benefit from India’s 250 million blue-collar workforce.

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A Sitecore survey of IT executives in 12 countries in the GCC, the Levant, and Egypt showed the impact of the pandemic on customer behavior. Ninety-one percent of consumers in MENA become digital converts; and 83% of organizations in MENA advanced their marketing stack more in 2020 than they had in the three years prior.

CDPI Emerging Markets

Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.

CDPI Emerging Markets

The majority of Australians are concerned about data privacy, with 50 per cent stating companies are requesting too much personal information, according to new research by Toluna, a leading consumer intelligence platform.

CDPI Emerging Markets

Perth Airport is implementing a range of digital technologies to simplify the customer experience when passing through its facilities, while also helping the operator to better understand the breadth of customer interactions.

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CDPs used outside of marketing are a long-term trend. We have two examples today. First is Treasure Data’s new “CDP for Service”, which provides tighter integration between the CDP and Zendesk, Salesforce, and Genesis customer service systems. Key benefits include letting agents see the customer profile stored in Treasure Data and providing AI-driven recommendations to guide agent actions.

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ActionIQ is supporting marketing and non-marketing activities in the healthcare industry by adding HIPAA certification. We don’t usually report when a CDP vendor adds a new certification but I have a trend quota to meet.

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LiveRamp is expanding in a different direction by adding an enhanced TV platform. It will use LiveRamp’s individual identifier, RampID, to connect data about advertising audiences and results across linear TV, streaming TV, and digital video. Partners include Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish.

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Let’s read some consumer tea leaves today, Dear Reader. This Attest Technologies survey finds that the seemingly endless growth of subscription programs may in fact have peaked: just 41% of consumers reported having a product subscription in their August 2021 survey, compared with 47% the previous November. At-home delivery was the most popular reason to subscribe, and presumably that will become less important as the pandemic winds down.

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Another long-term trend that may be overstated is consumers’ desire to do business with companies that share their values. Pan Communications puts it in perspective: 72% of consumers said they’d choose a company with a great product or service over a company that stands for a specific mission. If you’re surprised by that, you have a great future in some field that’s not marketing.

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