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Archive for October, 2021

Dates : October 2021

Consumers Use Social Media Despite Knowing It Harms Them: Reboot Foundation, The Verge

October 12, 2021
Speaking of things that shouldn’t surprise you: consumers use social media even though they know it’s bad for them. Reboot Foundation found that more than half of respondents felt social media made them feel bad, but only one-third had taken steps to cut back and over 70% said you’d have to pay them at least $10,000 to quit. Similarly, The Verge found that unfavorable opinions of social media increased during the pandemic, but consumers still see Facebook as the best way to connect with friends and family.  
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Children’s Privacy: Facebook plans children’s privacy controls following whistleblower testimony

October 12, 2021
The shocking reveal of tens of thousands of Facebook documents, including research that they knew their products could harm young people, has prompted Facebook to announce plans for “features” for teens and for parents to control privacy. This includes, 1) encouraging teens to take breaks from using Instagram, 2) “nudging” teens not to look at content not conducive to their well-being, and 3) instituting (optional) controls for adults to use to supervise teens online. Umm…thinking here that a teen advisory panel might be in order to effect real change.
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CEOs Don’t Trust CMOs: Boathouse Survey

October 11, 2021
Sorry to start your week with bad news, but Boathouse reports that just 34% of big company CEOs have great confidence in their CMO. The CEOs come across as pretty paranoid in that study, but maybe they have a point: Capgemini found just 43% of marketers said they are actually using data to guide their marketing strategies. (Forty-five percent say they have a CDP.) Then again, 46% of C-level executives themselves choose gut instinct over data sometimes (25%) or often (21%), data and analytics leaders told Alation. Lots more detail... Read More >
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