November, 2021 - CDP Institute - Page 11

Dates : November 2021

Enough with the surveys. Master data management vendor Reltio just raised a $120 million Series E, bringing total funding to $237 million. Reltio qualifies as a CDP but handles lots of non-customer data, so the MDM label is a better fit.

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It’s B2B all the way today, Dear Reader. Dun & Bradstreet just bought B2B data compiler NetWise and tougher-to-describe Eyeota, which offers audience data collection, identification, and activation. Like the Zeta Global partnership announced in June, the deals give D&B a larger presence in the consumer data universe.

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Meanwhile, Demandbase just announced it will help expand the B2B capabilities of Microsoft’s CDP, Dynamics 365 Customer Insights. Microsoft clients will be able to read data from Demandbase, InsideView, and DemandMatrix (all owned by Demandbase) and execute campaigns through Demandbase delivery tools. Unless you have the memory of a gnat, you’ll recall that Microsoft just announced its CDP will join other Microsoft products in a Customer Experience Platform.

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Finally, funding. Apollo.io just raised a $32 million Series B for its prospecting data system, which has collected 220 million business contacts by scanning the web and collecting data from freemium clients. And Merge announced a $15 million Series A for its B2B data integration platform. Merge handles all types of data, not just customer information.

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Treasure Data has secured $234 million in funding, mostly from parent company Softbank. So far as we know, it’s the largest CDP round ever. You may recall that Treasure Data was purchased by Softbank-owned Arm in 2016 and became independent again earlier this year, with Softbank retaining a major ownership position.

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Microsoft has announced its Customer Experience Platform, which includes a collection of existing Microsoft products including their CDP, the catchily-named Dynamics 365 Customer Insights. Other components offer data governance, machine learning, website analytics, journey orchestration, ad campaigns, ecommerce, sales and service. It’s not clear what’s actually new here, although there may be more prebuilt integrations than before.

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Medallia is a customer experience platform in the narrower sense of capturing customer feedback via surveys. They now include a wide range of data capture, unification, analysis, and interaction capabilities, which they just packaged as Medallia Digital Suite. If a combining customer feedback and behavioral data sounds familiar, you may be remembering that Zendesk bought SurveyMonkey parent Momentive just last week to do just that.

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OOOOO Entertainment Commerce Limited, a mobile commerce platform, is pleased to announce its most recent partnership with myFanPark Inc, to launch interactive, live online shopping in South Africa in 2022.

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Kenyan startup WorkPay, which builds human resources (HR) and payroll solutions for Africa, has expanded into Nigeria. Originally called TozzaPlus until it rebranded in 2019, WorkPay is a cloud-based human resources management and payroll solution for small and medium-sized businesses (SMBs) in Africa. The startup’s time tracking and salary disbursement tools help African businesses save money and time by eliminating ghost workers from their payroll and inefficiencies associated with cash payments.

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Kenyan B2B e-commerce platform Twiga has raised a US$50 million Series C funding round to help it scale its affordable food solutions across Africa. Founded in 2014, Twiga is a B2B food distribution company that builds fair and reliable markets for agricultural producers and retailers through transparency, efficiency and technology.

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Coinbase is acquiring the startup Agara, which operates an AI-powered customer support platform. The size of the deal is between $40 Mn and $50 Mn. Four-year-old Agara, which started its journey in India and runs operations in the U.S. as well, had raised about $7 million from Blume Ventures, RTP Global, UTEC Japan and Kleiner Perkins prior to the acquisition.

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Two 19-year-old entrepreneurs, who previously collaborated on a number of projects including a ride-hailing commute app for school kids and left Stanford last year to pursue a new startup, said on Sunday they have raised $60 million to disrupt India’s overcrowded and highly competitive grocery delivery market.

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