CDP Institute

After a fraught time recovering and rebuilding from the loss of a crucial global data verification alliance with Facebook, Nielsen is launching a new online advertising measurement service here that is no longer reliant on one provider – and will ultimately match and measure ad exposure to sales impact. Nielsen Identity System, which starts early April and will underpin Nielsen’s plans to create a rival audience measurement service to the IAB-sanctioned Ipsos contract, takes local data from Unpacked by Flybuys, The Trade Desk, Equifax and others.

A Yabble survey of insights professionals found that only 35% of Australian respondents currently use text analytics tools to glean insights from data, but 91% plan to use them the same or more in the next 12 months. Respondents describe the advantages they’re looking for in AI driven tools as removing manual processes, making analysis faster, and making analysis easier.

The integration enables advertisers across APAC to increase performance on campaigns by targeting and retargeting more precisely when using Yahoo’s demand-side-platform (DSP). Through the partnership, Yahoo clients now have access to more accurate campaign measurement and attribution plus a complete offline-online view of audiences, crucial in today’s fragmented world.

Indonesia’s largest tech firm GoTo Group is looking to raise up to 17.992 trillion rupiah ($1.25 billion) through an initial public offering (IPO). GoTo, a merger of ride-hailing giant Gojek and e-commerce firm Tokopedia, said it plans to sell up to 52 billion Series A shares in the Indonesia Stock Exchange and set a price range of 316 to 346 rupiah per share.

Malaysia’s digital publisher REV Media Group has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.

Aument is carving out a niche in marketing automation for e-commerce stores in Latin America, raising $1.5 million in pre-seed funding just four months after being founded. Their experience in working on customer acquisition and retention was the ultimate driver for Aument. They are building a library of actions, taking e-commerce best practices and automating them for small businesses to start sending automated and personalized marketing messages and convert visitors to customers.

Brands in the clothing industry, have a hard time finding a factory that meets quality and capability requirements while also being transparent in communication. Silq puts its own employees on the ground in facilities to provide updates during the production process that results in improved product quality and accelerated speed-to-market. It is also leveraging growth in markets it is not operating in, including Asia and Latin America, but Radhakrishnan expects to have a presence in those regions by the end of the year.