CDP Institute

At its Connect conference, relationship marketing platform Optimove announced new capabilities, including for its AI-powered analytics and predictive platform OptiGenie. These feature generative AI insights into customer behavior, self-optimizing streams to help deliver personalized experiences and OptiLive, real-time personal messaging. They also announced a new WhatsApp integration.

Enterprise data cloud platform Snowflake estimates that processing of unstructured data has grown by 123% YoY, based on data from 9,000 Snowflake Accounts. With as much as 90% of enterprise data being unstructured this is regarded as an important development. In particular, the processed unstructured data can be made accessible to proprietary advanced AI models.

Sixty-eight percent of marketers attribute increased brand awareness to “performance TV” (OTT content delivered over a CTV channel). In addition, 65% of advertisers report an increase in sales when performance TV is featured alongside social and search and more than half of marketers surveyed rely on performance TV to generate pipeline. This is based on a survey of more than 600 marketing professionals.

OneTrust is offering its Universal Consent and Preference Management capabilities within Adobe Real-Time CDP, part of the Adobe Experience Cloud. OneTrust will help customers control how their data is used by brands. It will also support personalized experiences that are automatically rendered compliant with privacy regulations.

The Department of Justice, together with sixteen district attorneys, has filed its long-expected lawsuit against Apple alleging antitrust violations relating to the iPhone. It targets the iPhone’s resistance to working with non-Apple apps and devices such as third-party messaging platforms and smart watches. The suit also alleges Apple makes it difficult for consumers to switch smartphones.

The French national competition authority, Autorité de la Concurrence, has fined Alphabet Inc., Google LLC, Google Ireland Ltd and Google France a total of  €250 million ($271 million) for failure to comply with a 2022 decision governing use of Web content to train its Bard AI foundational language model.  Among the infringements, Google used content from press agencies and publishers without notifying them. Google also failed to offer a way for agencies and publishers to opt out having their content used by Bard without affecting the availability of their content... Read More >

YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.

Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.

Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.

Hightouch has launched Campaign Intelligence, a self-service, interactive set of analytics features.  Marketers will be able to measure the performance of marketing and advertising campaigns with data read directly from their data warehouse.  The offering continues Hightouch’s expansion to match functions included in a standard CDP.

Epsilon, part of the Publicis Groupe, has unveiled an enhanced and expanded iteration of its retail media platform. Previously known as Citrus Ad by Epsilon, it is now branded Epsilon Retail Media. New features include a CDP and data clean room, access to Epsilon’s CORE ID customer identifier and data, and AI-based decisioning to select ad contents, place bids on open web ads, and measure results.

Google has launched a closed beta in Search Ads 360 for offsite retail media campaigns. These campaigns can reach consumers in environments outside the retailer website. The SA360 retail media solution aims at helping advertisers to improve performance by combining retailer audiences with Google AI and scale across channels.