News

IT’S THE LAW (03/19/2024)

March 19, 2024
The EU Parliament passed The Cyber Resilience Act (CRA), which is intended to codify cybersecurity law for products with digital elements (PDEs), including smart home devices, connected toys, wearables and software products such as antivirus applications. Expected to be approved by the EU Council in April, it will then move to being adopted as a law. The EU views this as protecting against an important area of vulnerability and will require manufacturers to ensure products have protections for privacy built in.
CDPI Privacy Newsletter

Children’s Privacy: Maryland passes children’s privacy bill that’s sure to be challenged

March 19, 2024
Maryland’s legislature unanimously endorsed a children’s privacy bill, which has been called the Maryland Kids Code, which if passed into law would make it the second US state after California to have specific children’s privacy protection. Key tenets are that companies would not be allowed to profile children for ads, not be allowed to track their location in real time, and they would be required to turn on the highest privacy settings by default for young users. However, opponents led by NetChoice are already gearing up to oppose the bill.
CDPI Privacy Newsletter

SoundCommerce Partners with Cordial to Support Omnichannel Retail

March 18, 2024
Retail data platform SoundCommerce has announced that it is partnering with marketing platform Cordial to create opportunities for data-driven customer engagement. SoundCommerce connects marketing, operations and merchandising data in a no code environment, while Cordial executes data-based omnichannel messaging, including across email, SMS, mobile apps and social media. The partnership will allow customers to activate SoundCommerce insights within Cordial.
CDPI Newsletter

Meta Threatens to End News in Illinois

March 15, 2024
Rather than pay publishers for their content posted on its platforms, something a bill introduced in the Illinois General Assembly would require, Meta has said it will remove news links in Illinois. Last year, it announced that it would be “ending news availability” in Canada and it is in a battle with Australia over the same issue. Meta’s ability to remove news links is apparently more advanced than its ability to remove disinformation or other inappropriate content.
CDPI Newsletter

TransUnion Unveils AI-Powered Data Collaboration Platform OneTru

March 15, 2024
Information and insights firm TransUnion today launched OneTru, a new solution for managing, governing, analyzing and delivering data insights. OneTru has four key layers: Data management for streamlined access to TransUnion’s online and offline datasets; identity matching; AI-powered analytics; and a governance framework. Anticipated use cases include credit risk identification and fraud prevention.
CDPI Newsletter

Consumer Privacy Challenges and Signal Loss Expected to Persist Past 2024: IAB

March 15, 2024
In a survey of 500 advertising experts at brands, agencies and publishers, the IAB found that 95% expected privacy legislation and signal loss to continue to challenge the ad ecosystem, not just in 2024 but beyond. Nearly 80% expect to see investment in data privacy expertise training. Ad budgets are shifting to CTV, retail media, search, and social networks. Increased reliance by advertisers on walled gardens will be bad news for smaller independent publishers.
CDPI Newsletter