News

Children’s Privacy: A majority of parents want government and business help to ensure privacy for kids

July 19, 2022
A survey of nearly 1,000 parents of kids up to age 17 found they don’t feel enough is being done to help protect their kids’ privacy. Trusted Future found 91% of the parents wanted reviews by experts before apps are made available to download, and 74% wanted mobile device makers to build in security that protects family data. Parents also wanted more federal and state protections, and they identified these six areas that would increase their level of trust.
CDPI Privacy Newsletter

Two-Thirds of Marketers Don’t Trust Their Data: CMO Council

July 18, 2022
What separates top performers from everyone else is always an interesting question to ask, although it’s often not clear whether the answers reflect causes or effects.  This CMO Council report finds marketers making the best use of data have more adaptable systems, make more use of AI, and can access more data more quickly.  Just over one-third of all respondents (38%) have high confidence in their data systems.
CDPI Newsletter

Automation Is Key to Data Quality Success: TWDI Report

July 18, 2022
IT staff often feel better about their data than business users.  Sure enough, this TWDI survey of IT professionals found nearly half (46%) say they rarely have data quality problems, and only 24% say problems occur often.  The report finds that successful data quality programs are much more likely to use AI-based tools than unsuccessful programs (70% vs 19%).  It also offers a nice data quality maturity model, if you’re into self-assessment or want to torture someone who isn’t.
CDPI Newsletter

Companies with Better CX Had Better Pandemic Results: XM Institute

July 18, 2022
One causal relationship that’s pretty clear is better customer experience leads to better financial performance – at least where monopolies are not involved.  This report from Qualtrics’ XM Institute proves the point yet again, showing that companies with a high CX rating at the start of the pandemic substantially outperformed their peers during 2020.  The authors argue that companies with better CX were more agile, which let them adapt more effectively to pandemic challenges.
CDPI Newsletter