CDP Institute

Lack of trained employees is a problem for marketing organizations at all levels.  One issue may be that employees prefer face-to-face training (cited by 69% in this iSpring study), while course creators prefer to build online courses (cited by 77%).   Most companies create their training content in-house, although externally-sourced content is more popular in consumer industries including media, automotive, retail, and financial services.

Reddit, the social media platform and community network, has filed a registration statement with the SEC in preparation for an initial public offering of its Class A common stock. Reddit has been a private company since its founding in 2005 and is one of the top 20 most visited websites in the world. The IPO is likely to boost its standing in the advertising market and the expected injection of capital could help refine its ad products, according to experts.

Highly restrictive legislation on minors’ use of social media has passed both houses of the Florida legislature and will now go to Governor Ron DeSantis. The ban covers any sites that, among other things, track user activity and allow children to upload content and interact with each other, regardless of parental approval. Similar laws have been blocked in the courts on First Amendment grounds, most recently in Ohio.

Around 52% of data planners, strategists and activators involved in programmatic advertising think there will be an industry solution to replace third-party cookies, although there’s little evidence that will happen. The group also tends to underestimate the share of traffic on browsers that already block cookies (it’s 44%).  Over a third (the largest group) say they have considered alternatives but found them lacking in scale and accuracy.

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

Although on-site advertising will remain the central retail media strategy, off-site advertising will play a larger role in 2024. About a third of advertisers plan to shift funds into off-site advertising — including display, online video, CTV and social — in the next twelve months. Retail media will be the fastest-growing ad channel in the US in 2024 according to an October 2023 eMarketer forecast.