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You May Not Know What ‘Embedded Analytics’ Means But You’re Already Behind in Delivering It: ThoughtSpot Research

June 29, 2022
“Embedded analytics” might refer to frisky data scientists, but its proper meaning is analytical features built into a product interface. It’s more common than you may have realized (as, perhaps, are frisky data scientists): 55% of respondents to this ThoughtSpot survey say it’s already part of their products. Improved engagement, revenue, and retention were the most-cited benefits.
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Organization, Not Tech, Is Biggest Obstacle to Unified CX: Ascend2

June 28, 2022
One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success.  It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%.  On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.
CDPI Newsletter

Italian regulator adds voice opposing Google Analytics transfers from EU

June 28, 2022
Garante, the Italian data authority, found web publisher Caffeina Media Srl in violation of GDPR because its Google Analytics use resulted in the capture of EU personal data. This included device IP addresses, browser information, and visit dates and times – data which was subsequently transferred to the US. The Italian DPA also warned other local sites to check their own compliance. This follows a similar CNIL decision in France.
CDPI Privacy Newsletter

Consumers ditch/switch period tracking apps over weekend

June 28, 2022
Alarm bells sounded across the US as citizens considered privacy implications of Friday’s Supreme Court ruling striking down Roe v. Wade. News warnings advising deletion of period tracking apps sparked fears that resulted in huge drops and gains for different apps – and sometimes both happened on the same platform. But the problem is, many decisions (including for one app that saw a 6,000% increase in its average daily downloads) were based on corporate messaging and gut impressions, rather than on what consumers knew about given app privacy practices.
CDPI Privacy Newsletter

IT’S THE LAW (06/28/2022)

June 28, 2022
Colorado, one of 5 US states with a new privacy law, has just passed a biometrics law that limits use of facial recognition by state government agencies and higher ed institutions. This law requires organizations that intend to “develop, procure or use” facial recognition technology to provide notice of intent, including how the data will be stored and protected. Prior to beginning use of a system, agencies will need to submit an accountability report, and they must also train users to ensure compliance with related prohibitions.
CDPI Privacy Newsletter

Many US organizations unprepared for new privacy regulations, according to survey, & they’re wishing for a federal law

June 28, 2022
Privacy spending budgets are going up and corporate executives are concerned, but only 59% of those surveyed by Womble Bond Dickson law firm, felt their organization was “very prepared” to meet state guidelines in new US consumer privacy legislation. Further, 88% said they would prefer having a federal law to more state regulations. While 89% reported their tech budget had increased, the majority indicated it did so at a moderate pace.
CDPI Privacy Newsletter

Children’s Privacy: New age-check tools touted by Instagram seem more about age classification (and data collection??) than safety of kids

June 28, 2022
Instagram is testing new age verification tools, which could be good, however the company objective seems focused more on knowing user information than on keeping young children safely off the platform. Plans include verifying ages by 1) asking teens to submit ID, which the company would store, then later delete; 2) having teens ask three adult friends to vouch for their age; and 3) inviting them to submit a “video selfie,” which the parent company Meta would scan to “guess” ages. The second idea seems promising, but the other two... Read More >
CDPI Privacy Newsletter