News

Conductor Unveils Insight Stream, Revolutionary Tech that Transforms Big Marketing Data into Personalized Insights

October 25, 2016
Conductor, which analyzes Web content and related data, has launched Insight Stream to deliver observations and suggestions in a streaming format. The company considers this a new “paradigm” that lets marketers digest more information than conventional dashboards and data tables. Cliché notwithstanding, they may be right – we are seeing more tools that go beyond presenting reports to offering up bite-sized nuggets of useful information and recommendations.
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Akamai Warns of Account Takeovers Staged from Cameras, Routers

October 24, 2016
A long-known weakness in an authentication protocol shipped in millions of routers, surveillance devices and satellite antennae is being used in attempts to compromise accounts at popular web services, according to new research from Akamai. The research findings add to concerns that hackers increasingly are using internet of things devices to stage attacks, a situation that experts say could be difficult or in some cases impossible to fix (see How an IT Pro Kicked Hackers Off Surveillance Cameras).
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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

October 21, 2016
Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. With this integration, Infer now supports all of the major customer relationship management (CRM) and marketing automation (MA) platforms, and offers more connectors than any vendor in its industry. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.
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Invoca Debuts Voice Marketing Cloud, using voice conversations to shape the individual customer experience

October 21, 2016
Invoca, the call intelligence company, today launched the Voice Marketing Cloud at its annual Call Intelligence Summit. The Invoca Voice Marketing Cloud is the first solution to connect and inform the entire customer experience, delivering the same capabilities for voice interactions that digital marketing clouds from Salesforce, Adobe and Oracle bring to channels like web, email, social and display.  …
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Q3 Investscape: Martech Sails Slow Yet Steady Through July-August-September with $2834.6 Million in Funding

October 20, 2016
The third quarter of 2016 saw 105 VC and private equity deals in martech companies for a total of $2834.6 million, a 1.25% dip compared to Q3 2015. These figures confirm the consistent growth in martech following a massive Q2, where over $5000 million in funding flowed into martech companies. MarTech Advisor currently tracks over 5,000+ companies spread over 44 categories in their martech list, and while different analysts may track the martech sector differently, most reports suggest a fairly substantial and steady growth in martech funding.
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