News

Precisely Launches Digital Engagement Platform

June 16, 2021
Data management software vendor Precisely, which just Monday announced acquisition of Winshuttle, is back in the news with a new self-service digital engagement platform called EngageOne Communicate.  This moves them out of the IT department to let business users design and deliver real-time customer interactions.  Channels include personalized interactive video, chatbots, email, SMS, and “dynamic PDFs”, which include barcodes and QR codes.
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BigCommerce Adds Data Sharing Solution

June 16, 2021
E-commerce platform BigCommerce has added Big Open Data Solutions, which lets users send customer, order, and product catalog data to other systems including Google BigQuery and the Twilio Segment CDP. Additional integrations connect with analytics, business intelligence, and personalization systems. The BigQuery integration might let BigCommerce qualify as a CDP in its own right, but it doesn’t seem to collect data from other systems.
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Thales’ data security report reveals only 20% of managers feel infrastructure is secure

June 15, 2021
COVID-19 is having a big impact in data security, with ripple effects from remote working, increased threats, and much more data to manage. This survey of IT teams found only 24% believed they had complete knowledge of where their data was stored, and just 20% felt very prepared to handle risks they were confronting. Additional concerns were around skills gaps, the complexity of managing data in the Cloud, and the increased frequency of breaches.
CDPI Privacy Newsletter

Google announces client-side encryption for Workspace; Android gets new privacy dashboard; and at the same time, Google FLoC concerns grow

June 15, 2021
Google has just announced that Workspace, beginning with Drive, Docs, Sheets, and Slides, will get client-side encryption. About to go into beta testing, this includes providing more granular control along with enhanced phishing and malware protection. Testers of Beta 2 for Android will also be trying out new privacy features. This will include more transparency on apps, including indicating whether a microphone and camera are on, and whether location is being tracked. A new clipboard reading notification is also in the works. Meanwhile, Google’s Federated Learning of Cohorts (FLoC) may... Read More >
CDPI Privacy Newsletter

IT’S THE LAW (06/15/2021)

June 15, 2021
Colorado is poised to pass the third U.S. state privacy law, pending its governor’s approval. The Colorado Privacy Act, which would come into effect July 2023, specifies that Colorado residents be allowed to opt out of data collection for ad targeting; imposes a duty of care in which companies must obtain consumer consent before collecting or using sensitive data; and,  restricts data controllers from using data other than for purposes for which it was collected.   No right of private action.
CDPI Privacy Newsletter

B2B Martech Budgets Up Sharply in 2021: Spiceworks Ziff Davis Survey

June 15, 2021
Whatever you may have heard about martech fatigue, tech companies remain enthusiastic buyers.  This Spiceworks Ziff Davis survey of enterprise B2B tech marketing leaders found that 51% are increasing martech spend this year, including 19% planning an increase of at least 50%.  They may be asking more than tech can deliver: the top feature they’re looking is a system that creates alignment across people, data, processes, and systems.
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Commerce Signals Offers Privacy-Safe Transaction-Based Audiences

June 15, 2021
Commerce Signals builds ad audiences based on anonymized credit and debit card data.  But targeting households based on their actual purchases would be a privacy violation, so they use the purchases to find a sample of households in a target group, build a look-alike model of that sample using less sensitive data, and sell the look-alike audience.  They just made the audiences available in the LiveRamp data marketplace.
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Precisely Buys Winshuttle to Continue Expanding Its Data Management Portfolio

June 15, 2021
Data management software vendor Precisely has made its second acquisition in a little over one month, purchasing process automation and master data management vendor Winshuttle for an unknown amount.  The earlier acquisition data governance firm Infogix.  Precisely itself was purchased in April by private investors Clearlake Capital and TA Associates.  Precisely was formerly known as Syncsort, which purchased Pitney Bowes software assets in August 2019.
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