News

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe

Children’s Privacy: Facebook plans children’s privacy controls following whistleblower testimony

October 12, 2021
The shocking reveal of tens of thousands of Facebook documents, including research that they knew their products could harm young people, has prompted Facebook to announce plans for “features” for teens and for parents to control privacy. This includes, 1) encouraging teens to take breaks from using Instagram, 2) “nudging” teens not to look at content not conducive to their well-being, and 3) instituting (optional) controls for adults to use to supervise teens online. Umm…thinking here that a teen advisory panel might be in order to effect real change.
CDPI Privacy Newsletter

CEOs Don’t Trust CMOs: Boathouse Survey

October 11, 2021
Sorry to start your week with bad news, but Boathouse reports that just 34% of big company CEOs have great confidence in their CMO. The CEOs come across as pretty paranoid in that study, but maybe they have a point: Capgemini found just 43% of marketers said they are actually using data to guide their marketing strategies. (Forty-five percent say they have a CDP.) Then again, 46% of C-level executives themselves choose gut instinct over data sometimes (25%) or often (21%), data and analytics leaders told Alation. Lots more detail... Read More >
CDPI Newsletter

Neustar Launches Real-Time Marketing Optimizer

October 11, 2021
I trust that you, Dear Reader, are in that data-driven minority.  So you’ll be happy to learn that Neustar has launched a real-time marketing optimization platform powered by its detailed data on consumers activities.  It’s all here: marketing mix models, multi-touch attribution, data clean room, cookie-free measurement, person-level exposure tracking, journey analytics, and a cure for baldness.  (They didn’t mention baldness but I think it’s implied.)
CDPI Newsletter

FTC Commissioner Argues Against Consent-Based Privacy Rules

October 8, 2021
We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.
CDPI Newsletter

Qualtrics Adds Conversational Data to Personalization Mix

October 7, 2021
Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch.  They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”.  That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data.  Skeptical eyebrow raised.  The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.
CDPI Newsletter